Brandwave

Garmin vs Leupold:Which is searched more?

In September 2026, Garmin had more branded searches than Leupold among golf rangefinders worldwide. Garmin was estimated to have 4.4M branded searches compared to Leupold’s 6K, and held an 81.9% Share of Search versus Leupold’s 0.11%. These are worldwide searches for English-language branded terms.

Share of Search among golf rangefinders worldwide in September 2026Which is more popular in search, Garmin or Leupold?
Garmin81.9%4.4M searches
vs
Leupold0.11%6K searches

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Which is more popular in search, Garmin or Leupold?

Compare the golf rangefinders shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Garmin and Leupold among golf rangefinders worldwide, by month

Share of Search by month for Garmin, Leupold. The figures are in the table below the chart.

View monthly share of search table
MonthGarminNikonBushnellBlue TeesLeupoldPrecision Pro
Oct 202578.6%18.4%2.5%0.31%0.15%0.06%
Nov 202580.2%16.5%2.7%0.38%0.15%0.06%
Dec 202579%17.4%3.1%0.37%0.11%0.05%
Jan 202681.1%16.5%2%0.27%0.07%0.04%
Feb 202679.4%18.1%2%0.37%0.07%0.04%
Mar 202681.1%16.5%1.9%0.38%0.08%0.05%
Apr 202680.7%16.6%2.1%0.46%0.08%0.05%
May 202681.4%15.8%2.2%0.47%0.08%0.05%
Jun 202682.3%14.6%2.4%0.6%0.08%0.05%
Jul 202682.4%14.7%2.3%0.5%0.08%0.06%
Aug 202683.8%13.8%1.9%0.39%0.1%0.05%
Sep 202681.9%15.7%1.9%0.38%0.11%0.05%

How has the Garmin and Leupold comparison changed over the last 12 months?

  • Garmin was ahead of Leupold in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Garmin’s estimated Share of Search among golf rangefinders worldwide moved from 78.6% to 81.9%, and its estimated monthly branded searches moved from 3.6M to 4.4M.
  • Across the 12 months ending September 2026, Leupold’s estimated Share of Search among golf rangefinders worldwide moved from 0.15% to 0.11%, and its estimated monthly branded searches moved from 7K to 6K.

How did search popularity change for golf rangefinders worldwide in September 2026?

  1. In September 2026, Garmin lost estimated Share of Search among golf rangefinders worldwide, from 83.8% to 81.9%.

  2. Estimated monthly branded searches for Leupold worldwide fell 14.3% over 12 measured months, from 7K to 6K in September 2026.

Other head-to-heads among golf rangefinders

How each brand is measured

Brandwave collects information about searches that people make online using Garmin’s and Leupold’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garmin

13 branded search terms

  • cycling computer garmin
  • fitness watch garmin
  • garmin
  • garmin alpha
  • garmin astro
  • garmin dog gps
  • garmin dog tracker
  • garmin edge
  • garmin fenix
  • garmin forerunner
  • garmin smartwatch
  • garmin venu
  • smartwatch garmin

Leupold

3 branded search terms

  • leupold golf rangefinders
  • leupold rangefinders
  • leupold scopes

How the Brand Demand Index is measured

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