Garmin vs WHOOP:Which is more popular by branded search?
In August 2026, Garmin had more branded searches than WHOOP among sleep tracking devices worldwide. Garmin was estimated to have 5.4M branded searches compared to WHOOP’s 2.2M, and held a 46.2% Share of Search versus WHOOP’s 19.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Garmin or WHOOP?
Compare the wearables that track sleep. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garmin, WHOOP. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Oura | WHOOP | Eight Sleep | Withings |
|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 38.5% | 16.8% | 2.2% | 1.9% |
| Nov 2025 | 39.5% | 43.7% | 13% | 1.7% | 2.1% |
| Dec 2025 | 38.1% | 45.8% | 13.1% | 1.2% | 1.8% |
| Jan 2026 | 40.9% | 38.6% | 17.1% | 1.3% | 2.2% |
| Feb 2026 | 41% | 38.2% | 17.2% | 1.3% | 2.3% |
| Mar 2026 | 43.9% | 34.2% | 18.5% | 1.4% | 2% |
| Apr 2026 | 44.5% | 34% | 18.7% | 1.1% | 1.7% |
| May 2026 | 41.3% | 35.4% | 20.4% | 1.5% | 1.5% |
| Jun 2026 | 37.9% | 42.9% | 15.8% | 1.7% | 1.7% |
| Jul 2026 | 38.2% | 38.1% | 19.6% | 2.6% | 1.4% |
| Aug 2026 | 46.2% | 30.3% | 19.3% | 2.6% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Garmin and WHOOP comparison changed over the last 12 months?
3 findings
- Garmin was ahead of WHOOP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among sleep tracking devices worldwide moved from 40.6% to 46.2%, and its estimated monthly branded searches moved from 3.6M to 5.4M.
- Across the 11 months ending August 2026, WHOOP’s estimated Share of Search among sleep tracking devices worldwide moved from 16.8% to 19.3%, and its estimated monthly branded searches moved from 1.5M to 2.2M.
How did search popularity change for sleep tracking devices worldwide in August 2026?
2 changes
In August 2026, Garmin gained estimated Share of Search among sleep tracking devices worldwide, from 38.2% to 46.2%.
Estimated monthly branded searches for WHOOP worldwide rose 49.3% over 11 measured months, from 1.5M to 2.2M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Garmin’s and WHOOP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.