Brandwave

How popular isGarmin?

In October 2026, people searched for Garmin by name about 5.9 million times worldwide, an 8.2% decrease from the previous year. These searches made up 6.2% of all global cycling power meter brand searches, placing Garmin fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about cycling power meter brands, Garmin appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in October 2026

Garmin is the fourth most searched of 6 competitors and the second most recommended in the AI answers we collected.

  1. Favero AssiomaShare of searches 48.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. 4iiiiShare of searches 27%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. QuarqShare of searches 12.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. GarminShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Stages CyclingShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top cycling power meter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garmin was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Garmin is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Favero Assioma1st
  2. Garmin2nd
  3. 4iiii3rd
  4. SRM4th
  5. Quarq5th
  6. Stages Cycling–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Favero Assioma4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 4iiii3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quarq2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SRM1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stages Cycling0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cycling power meter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Garmin compared with other cycling power meter brands worldwide?

Garmin against cycling power meter brands worldwide, by month

Share of searches by month for Favero Assioma, 4iiii, Quarq, Garmin, Stages Cycling, SRM. The figures are in the table below the chart.

View monthly share of searches table
MonthFavero Assioma4iiiiQuarqGarminStages CyclingSRM
Nov 202560.9%19.3%8.5%4.9%3.9%2.6%
Dec 202557.4%20.4%9.6%5.1%4.2%3.3%
Jan 202651.9%22.6%11.5%5.7%4.6%3.8%
Feb 202654.9%24.5%9.3%5.3%3.6%2.4%
Mar 202652%25.1%9.7%6.7%4.5%2%
Apr 202648.3%24.9%11.1%6.7%6.7%2.3%
May 202649.6%25.6%9.9%8.4%4.6%2%
Jun 202651.9%25.4%9.7%7.1%3.8%2.1%
Jul 202646.1%27.5%10.5%9.5%4.2%2.3%
Aug 202650.2%26.1%9.9%7.3%3.9%2.6%
Sep 202652.2%25.1%11.1%5.5%3.7%2.4%
Oct 202648.2%27%12.6%6.2%3.3%2.8%

  1. 1.Favero Assioma

    48.2%

    Held 1st. 28K estimated branded searches, -18.4% vs prior month. Share -4 points.

  2. 2.4iiii

    27%

    Held 2nd. 15.7K estimated branded searches, -4.8% vs prior month. Share +1.9 points.

  3. 3.Quarq

    12.6%

    Held 3rd. 7.3K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Garmin

    6.2%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Stages Cycling

    3.3%

    Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.4 points.

  6. 6.SRM

    2.8%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

Garmin sells other things too, so only its searches that name this product count here, like “garmin rally”.

Compare popularity between Garmin and its closest rivals

Every comparison with Garmin

92 comparisons

How has branded search demand for Garmin changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Garmin worldwide fell from 6.4M to 5.9M.
  • Across the 12 months ending October 2026, Garmin’s share of searches among cycling power meter brands worldwide increased from 4.9% to 6.2%.
  • Across the 12 months ending October 2026, Garmin’s share of searches among cycling power meter brands worldwide peaked at 9.5% in July 2026 and was lowest at 4.9% in November 2025.

How did search popularity change for cycling power meter brands worldwide in October 2026?

6 changes

  1. In October 2026, 4iiii gained share of searches among cycling power meter brands worldwide, from 25.1% to 27%.

  2. In October 2026, Quarq gained share of searches among cycling power meter brands worldwide, from 11.1% to 12.6%.

  3. In October 2026, Garmin gained share of searches among cycling power meter brands worldwide, from 5.5% to 6.2%.

  4. In October 2026, Favero Assioma lost share of searches among cycling power meter brands worldwide, from 52.2% to 48.2%.

  5. Stages Cycling’s share of searches among cycling power meter brands worldwide has lost ground for 3 months in a row, from 4.2% to 3.3% in October 2026.

  6. Estimated monthly branded searches for SRM worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in October 2026.

How are Garmin’s branded searches counted?

56 search terms

Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cycling computer garmin
  • fitness watch garmin
  • garmin
  • garmin alpha
  • garmin approach r10
  • garmin approach z82
  • garmin astro
  • garmin bike computer
  • garmin bike gps
  • garmin bluechart
  • garmin bounce
  • garmin chartplotter
  • garmin cycling computer
  • garmin depth finder
  • garmin descent
  • garmin dive computer
  • garmin dog collar
  • garmin dog gps
  • garmin dog tracker
  • garmin echomap
  • garmin edge
  • garmin fenix
  • garmin fish finder
  • garmin fitness tracker
  • garmin forerunner
  • garmin golf app
  • garmin golf launch monitor
  • garmin golf rangefinder
  • garmin gps collar
  • garmin gps cycling computer
  • garmin gps tracker
  • garmin heart monitor
  • garmin heart rate monitor
  • garmin hrm
  • garmin inreach
  • garmin inreach mini
  • garmin laser rangefinder
  • garmin launch monitor
  • garmin livescope
  • garmin marine

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Do you work for Garmin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Garmin compete?

Garmin is ranked by how often people search for it in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fitness watch brands3rd of 78.5%Show ranking
Smartwatch brands2nd of 59.5%Show ranking
Fitness tracker brands4th of 80.68%Show ranking
Aviation software6th of 90.26%Show ranking
Running watches1st of 682%Show ranking
Marine electronics brands2nd of 76%Show ranking
Pet GPS tracker brands4th of 84.2%Show ranking
Golf launch monitor brands3rd of 1011.4%Show ranking
Kids smartwatch brands6th of 118.2%Show ranking
Satellite messenger brands1st of 558.9%Show ranking
Fish finders1st of 633.4%Show ranking
Heart monitor brands2nd of 538.1%Show ranking
Bike computers1st of 963.7%Show ranking
Marine charts5th of 63.2%Show ranking
Golf rangefinders4th of 61.7%Show ranking
Depth finder brands3rd of 417.3%Show ranking
Golf GPS apps5th of 94.2%Show ranking
Rangefinders5th of 76.4%Show ranking
Cycling power meter brands4th of 66.2%Shown above
Dive computer brands1st of 846.8%Show ranking
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