Brandwave

Garmin vs Pawfit:Which is more popular by branded search?

In August 2026, Garmin had more branded searches than Pawfit among dog GPS tracker brands worldwide. Garmin was estimated to have 5.4M branded searches compared to Pawfit’s 4.5K, and held a 96% Share of Search versus Pawfit’s 0.08%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among dog GPS tracker brands worldwide in August 2026Which is more popular in search, Garmin or Pawfit?
Garmin96%5.4M searches
vs
Pawfit0.08%4.5K searches

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Which is more popular in search, Garmin or Pawfit?

Compare brands that offer GPS trackers and collars for dogs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Garmin and Pawfit among dog GPS tracker brands worldwide, by month

Share of Search by month for Garmin, Pawfit. The figures are in the table below the chart.

View monthly share of search table
MonthGarminTractiveFiTrackiPetPawfit
Oct 202595.1%3.8%0.95%0.12%0.1%
Nov 202595.2%3.7%0.92%0.11%0.09%
Dec 202595.3%3.3%1.2%0.16%0.08%
Jan 202694.8%3.9%1%0.16%0.08%
Feb 202694.6%4%1.1%0.19%0.1%
Mar 202694.7%4.1%0.97%0.19%0.08%
Apr 202694.2%4.7%0.85%0.16%0.08%
May 202695.1%3.8%0.88%0.13%0.08%
Jun 202694%4.7%1.1%0.13%0.08%
Jul 202694.2%4.6%0.94%0.13%0.08%
Aug 202696%3.1%0.64%0.09%0.08%
Sep 2026—————

How has the Garmin and Pawfit comparison changed over the last 12 months?

  • Garmin was ahead of Pawfit in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among dog GPS tracker brands worldwide moved from 95.1% to 96%, and its estimated monthly branded searches moved from 3.6M to 5.4M.
  • Across the 11 months ending August 2026, Pawfit’s estimated Share of Search among dog GPS tracker brands worldwide moved from 0.1% to 0.08%, and its estimated monthly branded searches moved from 3.7K to 4.5K.

How did search popularity change for dog GPS tracker brands worldwide in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among dog GPS tracker brands worldwide, from 94.2% to 96%.

  2. Estimated monthly branded searches for Pawfit worldwide rose 20.1% over 11 measured months, from 3.7K to 4.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Garmin’s and Pawfit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garmin

15 branded search terms

  • cycling computer garmin
  • fitness watch garmin
  • garmin
  • garmin alpha
  • garmin astro
  • garmin com
  • garmin dog gps
  • garmin dog tracker
  • garmin edge
  • garmin fenix
  • garmin forerunner
  • garmin gps dog collar
  • garmin smartwatch
  • garmin venu
  • smartwatch garmin

Pawfit

2 branded search terms

  • pawfit
  • pawfit dog tracker

How the Brand Demand Index is measured

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