Brandwave

How popular isFitbit?

In October 2026, people searched for Fitbit by name about 1.4 million times worldwide, about the same as the previous year. These searches made up 3.7% of all global kids smartwatch brand searches, placing Fitbit ninth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about kids smartwatch brands, Fitbit appeared in one of the five answers and was the fifth most recommended of the 11.

Search and AI answers in October 2026

Fitbit is the ninth most searched of 11 competitors and the fifth most recommended in the AI answers we collected.

  1. VerizonShare of searches 18.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SpacetalkShare of searches 15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. XploraShare of searches 15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Apple WatchShare of searches 12.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. FitbitShare of searches 3.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top kids smartwatch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fitbit was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fitbit is the fifth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Verizon1st
  2. Bark2nd
  3. Apple Watch3rd
  4. Garmin4th
  5. Fitbit5th
  6. Spacetalk–
  7. Xplora–
  8. imoo–
  9. TickTalk–
  10. Gabb–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Verizon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Watch4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bark3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fitbit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spacetalk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xplora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • imoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TickTalk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gabb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about kids smartwatch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Fitbit compared with other kids smartwatch brands worldwide?

Fitbit against kids smartwatch brands worldwide, by month

Share of searches by month for Verizon, Spacetalk, Xplora, Apple Watch, Bark, Garmin, imoo, TickTalk, Fitbit, Gabb. The figures are in the table below the chart.

View monthly share of searches table
MonthVerizonSpacetalkXploraApple WatchBarkGarminimooTickTalkFitbitGabbVTech
Nov 202516.4%16.4%16.4%13.4%4.9%13.4%4%3.3%4%6%1.8%
Dec 202517.8%14.5%14.5%11.9%6.5%11.9%4.3%4.3%5.3%6.5%2.4%
Jan 202615.2%22.8%18.6%10.2%4.6%8.3%4.6%4.6%5.6%4.6%1.1%
Feb 202612.2%27.2%18.2%8.1%5.4%8.1%5.4%5.4%4.5%4.5%0.85%
Mar 202615.2%18.6%22.7%8.3%5.6%10.2%5.6%4.5%3.7%4.5%1.1%
Apr 202616.1%16.1%19.7%8.8%5.9%13.2%5.9%4.8%3.9%4.8%0.76%
May 202616.9%13.9%20.7%9.3%7.6%11.3%6.2%5.1%3.4%5.1%0.65%
Jun 202616.3%13.4%20%10.9%8.9%10.9%6%4.9%4%4%0.63%
Jul 202616.9%13.9%20.7%9.3%9.3%11.3%6.2%4.1%3.4%4.1%0.82%
Aug 202616.8%13.7%20.5%9.2%11.2%9.2%6.2%4.1%3.4%5%0.67%
Sep 202618.3%14.9%18.3%10%10%10%6.7%4.5%3%3.7%0.72%
Oct 202618.3%15%15%12.3%12.3%8.2%6.7%4.5%3.7%3%1.1%

  1. 1.Verizon

    18.3%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Spacetalk

    15%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Xplora

    15%

    Moved from 2nd to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -3.3 points.

  4. 4.Apple Watch

    12.3%

    Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.3 points.

  5. 5.Bark

    12.3%

    Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.3 points.

  6. 6.Garmin

    8.2%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.8 points.

  7. 7.imoo

    6.7%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.TickTalk

    4.5%

    Held 8th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Fitbit

    3.7%

    Moved from 10th to 9th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  10. 10.Gabb

    3%

    Moved from 9th to 10th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  11. 11.VTech

    1.1%

    Held 11th. 3.6K estimated branded searches, +50% vs prior month. Share +0.4 points.

Fitbit, Apple Watch and 2 other brands sell other things too, so only their searches that name this product count here, like “fitbit ace”.

Compare popularity between Fitbit and its closest rivals

Every comparison with Fitbit

22 comparisons

How has branded search demand for Fitbit changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Fitbit worldwide held steady at 1.4M.
  • Across the 12 months ending October 2026, Fitbit’s share of searches among kids smartwatch brands worldwide peaked at 5.6% in January 2026 and was lowest at 3% in September 2026.
  • Across the 12 months ending October 2026, Fitbit fell from 8th to 9th among kids smartwatch brands worldwide.

How did search popularity change for kids smartwatch brands worldwide in October 2026?

6 changes

  1. In October 2026, Fitbit overtook Gabb to rank 9th among kids smartwatch brands worldwide, with 3.7% of the searches.

  2. In October 2026, Apple Watch gained share of searches among kids smartwatch brands worldwide, from 10% to 12.3%.

  3. In October 2026, Bark gained share of searches among kids smartwatch brands worldwide, from 10% to 12.3%.

  4. In October 2026, Xplora lost share of searches among kids smartwatch brands worldwide, from 18.3% to 15%.

  5. In October 2026, Garmin lost share of searches among kids smartwatch brands worldwide, from 10% to 8.2%.

  6. In October 2026, Gabb lost share of searches among kids smartwatch brands worldwide, from 3.7% to 3%.

How are Fitbit’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Fitbit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fitbit
  • fitbit ace
  • fitbit charge
  • fitbit fitness tracker
  • fitbit fitness watch
  • fitbit heart monitor
  • fitbit sense
  • fitbit sleep tracker
  • fitbit smart scale
  • fitbit smartwatch
  • fitbit versa
  • smartwatch fitbit

How the Brand Demand Index is measured

Who owns Fitbit?

Fitbit is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Digital Garage, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Pixel, Google Project Management Certificate, Google Pub/Sub, Google Rich Results Test, Google Search Console, Google Security Operations, Google Skillshop, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google UX Design Certificate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, OSV-Scanner, reCAPTCHA, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Fitbit? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Fitbit compete?

Fitbit is ranked by how often people search for it in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fitness watch brands2nd of 711.3%Show ranking
Smartwatch brands5th of 50.24%Show ranking
Fitness tracker brands6th of 80.05%Show ranking
Kids smartwatch brands9th of 113.7%Shown above
Smart scale brands6th of 70.16%Show ranking
Heart monitor brands5th of 51.6%Show ranking
Sleep tracker brands1st of 450%Show ranking
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