Fitbit vs Samsung Galaxy Watch:Which is more popular?
In September 2026, Fitbit had more branded searches than Samsung Galaxy Watch among fitness tracker brands worldwide. Fitbit had about 1.2 million branded searches, while Samsung Galaxy Watch had 602,000. Fitbit made up 7.2% of all fitness tracker brand searches we track, and Samsung Galaxy Watch accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about fitness tracker brands, Fitbit appeared in all five answers and Samsung Galaxy Watch in three. Fitbit was mentioned before Samsung Galaxy Watch in four out of five answers.
Who do people search for more?
Fitbit, about 2 searches for every 1 for Samsung Galaxy Watch
Who does AI mention more?
Fitbit, mentioned in every answer we collected
Who does AI recommend more?
Fitbit, named ahead of Samsung Galaxy Watch in 4 of 5 answers
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Top fitness tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fitbit appeared in all five answers. Samsung Galaxy Watch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fitbit was listed before Samsung Galaxy Watch in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fitbit1st
Garmin2nd
Apple Watch3rd
Samsung Galaxy Watch4th
Oura5th
WHOOP6th
Amazfit–
Polar–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple Watch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fitbit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung Galaxy Watch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oura3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WHOOP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amazfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fitness tracker brands
5 answers
Asked ChatGPT
“Which fitness tracker brand should I buy?”
Asked ChatGPT
“What are the best fitness tracker brands?”
Asked ChatGPT
“What's the best fitness tracker brand for everyday activity?”
Searched Google, AI Overview
“best fitness tracker”
Searched Google, AI Overview
“sleep tracker watch”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Fitbit or Samsung Galaxy Watch more popular in search?
This chart shows how often people search Google for Fitbit and Samsung Galaxy Watch by name. Each line represents a brand's share of searches for all eight fitness tracker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fitbit, Samsung Galaxy Watch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple Watch | Garmin | WHOOP | Fitbit | Amazfit | Samsung Galaxy Watch | Oura | Polar |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 18.2% | 11.6% | 6.7% | 3.7% | 4.4% | 2% | <0.01% |
| Nov 2025 | 54.4% | 18.8% | 9.9% | 6.9% | 3.8% | 4.1% | 2.1% | <0.01% |
| Dec 2025 | 55.3% | 19.1% | 10.1% | 5.7% | 3.8% | 4.2% | 1.7% | <0.01% |
| Jan 2026 | 49.6% | 20.7% | 13.4% | 6.2% | 4.2% | 4.1% | 1.9% | <0.01% |
| Feb 2026 | 50% | 20.8% | 13.1% | 6.3% | 4.2% | 3.7% | 1.9% | <0.01% |
| Mar 2026 | 45.5% | 23.2% | 14.6% | 5.7% | 4.7% | 4.2% | 2.1% | <0.01% |
| Apr 2026 | 45.3% | 23.1% | 14.7% | 6.9% | 4.6% | 3.8% | 1.7% | <0.01% |
| May 2026 | 41.5% | 20.9% | 16% | 11.4% | 4.2% | 4.2% | 1.9% | <0.01% |
| Jun 2026 | 43.3% | 21.8% | 14% | 9.7% | 4.4% | 4.3% | 2.4% | <0.01% |
| Jul 2026 | 41.8% | 21.3% | 16.3% | 7.8% | 4.3% | 6.6% | 1.9% | <0.01% |
| Aug 2026 | 45.4% | 23.1% | 14.4% | 6.9% | 3.8% | 4.6% | 1.7% | <0.01% |
| Sep 2026 | 48.1% | 19.7% | 14.8% | 7.2% | 4% | 3.5% | 2.7% | <0.01% |
How has the Fitbit and Samsung Galaxy Watch comparison changed over the last 12 months?
3 findings
- Fitbit was ahead of Samsung Galaxy Watch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fitbit’s share of searches among fitness tracker brands worldwide moved from 6.7% to 7.2%, and its estimated monthly branded searches moved from 1M to 1.2M.
- Across the 12 months ending September 2026, Samsung Galaxy Watch’s share of searches among fitness tracker brands worldwide moved from 4.4% to 3.5%, and its estimated monthly branded searches moved from 669K to 602K.
How did search popularity change for fitness tracker brands worldwide in September 2026?
2 changes
In September 2026, Samsung Galaxy Watch lost share of searches among fitness tracker brands worldwide, from 4.6% to 3.5%.
Estimated monthly branded searches for Fitbit worldwide rose 22% over 12 measured months, from 1M to 1.2M in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fitbit’s and Samsung Galaxy Watch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fitbit
1 branded search term
- fitbit
Samsung Galaxy Watch
2 branded search terms
- galaxy watch
- samsung galaxy watch
Other head-to-heads among fitness tracker brands
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