Fitbit vs Samsung:Which is more popular by branded search?
In August 2026, Fitbit had more branded searches than Samsung among smartwatch brands worldwide. Fitbit was estimated to have 1.3M branded searches compared to Samsung’s 422K, and held an 8.7% Share of Search versus Samsung’s 2.7%. These are worldwide searches for English-language branded terms.
Follow Fitbit vs Samsung and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Fitbit or Samsung?
Compare the smartwatch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fitbit, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple Watch | Garmin | Fitbit | Amazfit | Samsung |
|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 27.1% | 8.4% | 5.3% | 3.4% |
| Nov 2025 | 56% | 27.9% | 8.4% | 5.1% | 2.6% |
| Dec 2025 | 57.6% | 27.6% | 7.2% | 5.1% | 2.5% |
| Jan 2026 | 52.6% | 30.9% | 8% | 5.7% | 2.8% |
| Feb 2026 | 52.5% | 30.6% | 8% | 5.7% | 3.2% |
| Mar 2026 | 48.6% | 34.6% | 7.6% | 6.3% | 3% |
| Apr 2026 | 48.1% | 34.2% | 8.8% | 6.2% | 2.8% |
| May 2026 | 44.4% | 33% | 14.3% | 5.7% | 2.6% |
| Jun 2026 | 46% | 33% | 12.3% | 6% | 2.6% |
| Jul 2026 | 47.1% | 33.5% | 10.3% | 6.2% | 2.9% |
| Aug 2026 | 48.6% | 34.8% | 8.7% | 5.2% | 2.7% |
| Sep 2026 | — | — | — | — | — |
How has the Fitbit and Samsung comparison changed over the last 12 months?
3 findings
- Fitbit was ahead of Samsung in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among smartwatch brands worldwide moved from 8.4% to 8.7%, and its estimated monthly branded searches moved from 1.1M to 1.3M.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among smartwatch brands worldwide moved from 3.4% to 2.7%, and its estimated monthly branded searches moved from 452K to 422K.
How did search popularity change for smartwatch brands worldwide in August 2026?
1 change
In August 2026, Fitbit lost estimated Share of Search among smartwatch brands worldwide, from 10.3% to 8.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Fitbit’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.