Brandwave

Sleep Tracker brands:Which are searched most?

In September 2026, Google was the most searched among sleep Tracker brands worldwide, with an estimated 460M branded searches and 98.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google98.7%
  2. WHOOP0.54%
  3. Smart0.39%
  4. Fitbit0.28%
  5. Samsung0.08%
  6. Tempur-Pedic0.04%

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Share of SearchLeaderboard

Compare the sleep tracker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sleep Tracker brands worldwide, by month

Share of Search by month for Google. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleWHOOPSmartFitbitSamsungTempur-Pedic
Oct 202598.9%0.38%0.39%0.24%0.1%0.04%
Nov 202598.8%0.38%0.39%0.29%0.09%0.05%
Dec 202598.8%0.39%0.4%0.25%0.09%0.05%
Jan 202698.7%0.47%0.4%0.24%0.09%0.04%
Feb 202698.7%0.44%0.47%0.24%0.1%0.05%
Mar 202698.8%0.45%0.39%0.2%0.08%0.04%
Apr 202698.8%0.46%0.39%0.24%0.08%0.04%
May 202698.5%0.56%0.4%0.43%0.08%0.04%
Jun 202698.6%0.48%0.41%0.36%0.08%0.04%
Jul 202698.7%0.58%0.34%0.3%0.08%0.04%
Aug 202698.6%0.56%0.41%0.29%0.09%0.05%
Sep 202698.7%0.54%0.39%0.28%0.08%0.04%

This month’s ranking, September 2026

  1. 1.Google

    98.7%

    Held 1st. 460M estimated branded searches, +3.4% vs prior month. Share +0.1 points.

  2. 2.WHOOP

    0.54%

    Held 2nd. 2.5M estimated branded searches, -0.98% vs prior month. Share 0 points.

  3. 3.Smart

    0.39%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Fitbit

    0.28%

    Held 4th. 1.3M estimated branded searches, -0.45% vs prior month. Share 0 points.

  5. 5.Samsung

    0.08%

    Held 5th. 352K estimated branded searches, -16.6% vs prior month. Share 0 points.

  6. 6.Tempur-Pedic

    0.04%

    Held 6th. 206K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among sleep Tracker brands worldwide?

In September 2026, Google was the most searched among sleep Tracker brands worldwide, with an estimated 460M branded searches and 98.7% estimated Share of Search within this set. WHOOP is in 2nd place, 98.1 percentage points behind at 0.54% Share of Search.

Global sleep Tracker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google98.9% → 98.7%98.9%Oct 202598.5%May 20261st
WHOOP0.38% → 0.54%0.58%Jul 20260.38%Oct 20253rd → 2nd
Smart0.39%0.47%Feb 20260.34%Jul 20262nd → 3rd
Fitbit0.24% → 0.28%0.43%May 20260.2%Mar 20264th
Samsung0.1% → 0.08%0.1%Oct 20250.08%Sep 20265th
Tempur-Pedic0.04%0.05%Nov 20250.04%Apr 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, WHOOP rose from 3rd to 2nd among sleep Tracker brands worldwide.
  • Across the 12 months ending September 2026, Smart fell from 2nd to 3rd among sleep Tracker brands worldwide.
  • Across the 12 months ending September 2026, Google, Fitbit, Samsung and Tempur-Pedic held steady: their estimated Share of Search among sleep Tracker brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for sleep Tracker brands worldwide in September 2026?

  1. Estimated monthly branded searches for WHOOP worldwide rose 44.1% over 12 measured months, from 1.7M to 2.5M in September 2026.

  2. Estimated monthly branded searches for Fitbit worldwide rose 18.4% over 12 measured months, from 1.1M to 1.3M in September 2026.

  3. Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

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