Oura vs Samsung:Which is more popular?
In September 2026, Oura had more branded searches than Samsung among sleep tracker brands worldwide. Oura had about 450,000 branded searches, while Samsung had 110,000. Oura made up 10.5% of all sleep tracker brand searches we track, and Samsung accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about sleep tracker brands, Oura appeared in all five answers and Samsung in one. Oura was mentioned before Samsung in four out of five answers.
Who do people search for more?
Oura, about 4 searches for every 1 for Samsung
Who does AI mention more?
Oura, mentioned in every answer we collected
Who does AI recommend more?
Oura, named ahead of Samsung in 4 of 5 answers
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Top sleep tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oura appeared in all five answers. Samsung was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Oura was listed before Samsung in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about sleep tracker brands
5 answers
Asked ChatGPT
“Which sleep tracker brand should I buy?”
Asked ChatGPT
“What are the best sleep tracker brands?”
Asked ChatGPT
“What's the best sleep tracker brand for sleep monitoring?”
Searched Google, AI Overview
“best sleep tracker”
Searched Google, AI Overview
“sleep tracking watch”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Oura or Samsung more popular in search?
This chart shows how often people search Google for Oura and Samsung by name. Each line represents a brand's share of searches for all four sleep tracker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Oura, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | WHOOP | Fitbit | Oura | Samsung |
|---|---|---|---|---|
| Oct 2025 | 55.3% | 31.7% | 9.5% | 3.5% |
| Nov 2025 | 50.7% | 34.9% | 10.5% | 3.9% |
| Dec 2025 | 55.6% | 31.4% | 9.5% | 3.5% |
| Jan 2026 | 60.6% | 28% | 8.4% | 3.1% |
| Feb 2026 | 58.8% | 28.1% | 8.4% | 4.6% |
| Mar 2026 | 62.6% | 24.5% | 8.9% | 4% |
| Apr 2026 | 61.1% | 28.7% | 7.1% | 3.2% |
| May 2026 | 53.4% | 38% | 6.3% | 2.3% |
| Jun 2026 | 52.2% | 36.2% | 8.9% | 2.7% |
| Jul 2026 | 60.8% | 28.9% | 7.1% | 3.2% |
| Aug 2026 | 60.5% | 29.1% | 7.2% | 3.2% |
| Sep 2026 | 58.6% | 28.4% | 10.5% | 2.6% |
How has the Oura and Samsung comparison changed over the last 12 months?
3 findings
- Oura was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oura’s share of searches among sleep tracker brands worldwide moved from 9.5% to 10.5%, and its estimated monthly branded searches moved from 301K to 450K.
- Across the 12 months ending September 2026, Samsung’s share of searches among sleep tracker brands worldwide moved from 3.5% to 2.6%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for sleep tracker brands worldwide in September 2026?
2 changes
In September 2026, Oura gained share of searches among sleep tracker brands worldwide, from 7.2% to 10.5%.
In September 2026, Samsung lost share of searches among sleep tracker brands worldwide, from 3.2% to 2.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Oura’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sleep tracker brands
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