Fitbit vs Samsung:Which is searched more?
In September 2026, Fitbit had more branded searches than Samsung among sleep tracker brands worldwide. Fitbit was estimated to have 1.2M branded searches compared to Samsung’s 110K, and held a 31.7% Share of Search versus Samsung’s 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fitbit or Samsung?
Compare the sleep tracker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fitbit, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | WHOOP | Fitbit | Samsung |
|---|---|---|---|
| Oct 2025 | 61.1% | 35% | 3.9% |
| Nov 2025 | 56.6% | 39% | 4.3% |
| Dec 2025 | 61.5% | 34.7% | 3.8% |
| Jan 2026 | 66.1% | 30.5% | 3.4% |
| Feb 2026 | 64.2% | 30.7% | 5% |
| Mar 2026 | 68.7% | 26.9% | 4.4% |
| Apr 2026 | 65.7% | 30.9% | 3.4% |
| May 2026 | 57% | 40.6% | 2.4% |
| Jun 2026 | 57.3% | 39.8% | 2.9% |
| Jul 2026 | 65.5% | 31.1% | 3.4% |
| Aug 2026 | 65.2% | 31.3% | 3.5% |
| Sep 2026 | 65.4% | 31.7% | 2.9% |
How has the Fitbit and Samsung comparison changed over the last 12 months?
3 findings
- Fitbit was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among sleep tracker brands worldwide moved from 35% to 31.7%, and its estimated monthly branded searches moved from 1M to 1.2M.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among sleep tracker brands worldwide moved from 3.9% to 2.9%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for sleep tracker brands worldwide in September 2026?
2 changes
In September 2026, Samsung lost estimated Share of Search among sleep tracker brands worldwide, from 3.5% to 2.9%.
Estimated monthly branded searches for Fitbit worldwide rose 22% over 12 measured months, from 1M to 1.2M in September 2026.
Other head-to-heads among sleep tracker brands
How each brand is measured
Brandwave collects information about searches that people make online using Fitbit’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.