Fitbit vs WHOOP:Which is searched more?
In September 2026, WHOOP had more branded searches than Fitbit among sleep tracker brands worldwide. WHOOP was estimated to have 2.5M branded searches compared to Fitbit’s 1.2M, and held a 65.4% Share of Search versus Fitbit’s 31.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fitbit or WHOOP?
Compare the sleep tracker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WHOOP, Fitbit. The figures are in the table below the chart.
View monthly share of search table
| Month | WHOOP | Fitbit | Samsung |
|---|---|---|---|
| Oct 2025 | 61.1% | 35% | 3.9% |
| Nov 2025 | 56.6% | 39% | 4.3% |
| Dec 2025 | 61.5% | 34.7% | 3.8% |
| Jan 2026 | 66.1% | 30.5% | 3.4% |
| Feb 2026 | 64.2% | 30.7% | 5% |
| Mar 2026 | 68.7% | 26.9% | 4.4% |
| Apr 2026 | 65.7% | 30.9% | 3.4% |
| May 2026 | 57% | 40.6% | 2.4% |
| Jun 2026 | 57.3% | 39.8% | 2.9% |
| Jul 2026 | 65.5% | 31.1% | 3.4% |
| Aug 2026 | 65.2% | 31.3% | 3.5% |
| Sep 2026 | 65.4% | 31.7% | 2.9% |
How has the Fitbit and WHOOP comparison changed over the last 12 months?
3 findings
- WHOOP was ahead of Fitbit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among sleep tracker brands worldwide moved from 35% to 31.7%, and its estimated monthly branded searches moved from 1M to 1.2M.
- Across the 12 months ending September 2026, WHOOP’s estimated Share of Search among sleep tracker brands worldwide moved from 61.1% to 65.4%, and its estimated monthly branded searches moved from 1.7M to 2.5M.
How did search popularity change for sleep tracker brands worldwide in September 2026?
2 changes
Other head-to-heads among sleep tracker brands
How each brand is measured
Brandwave collects information about searches that people make online using Fitbit’s and WHOOP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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