Brandwave

How popular isWHOOP in search?

In September 2026, there were an estimated 2.5M branded searches for WHOOP worldwide which is up 44.1% over the last 12 months. WHOOP holds 0.54% estimated Share of Search among sleep Tracker brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google98.7%
  2. WHOOP0.54%
  3. Smart0.39%
  4. Fitbit0.28%
  5. Samsung0.08%
  6. Tempur-Pedic0.04%
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Which sleep Tracker brands compete with WHOOP?

WHOOP against sleep Tracker brands worldwide, by month

Share of Search by month for Google, WHOOP. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleWHOOPSmartFitbitSamsungTempur-Pedic
Oct 202598.9%0.38%0.39%0.24%0.1%0.04%
Nov 202598.8%0.38%0.39%0.29%0.09%0.05%
Dec 202598.8%0.39%0.4%0.25%0.09%0.05%
Jan 202698.7%0.47%0.4%0.24%0.09%0.04%
Feb 202698.7%0.44%0.47%0.24%0.1%0.05%
Mar 202698.8%0.45%0.39%0.2%0.08%0.04%
Apr 202698.8%0.46%0.39%0.24%0.08%0.04%
May 202698.5%0.56%0.4%0.43%0.08%0.04%
Jun 202698.6%0.48%0.41%0.36%0.08%0.04%
Jul 202698.7%0.58%0.34%0.3%0.08%0.04%
Aug 202698.6%0.56%0.41%0.29%0.09%0.05%
Sep 202698.7%0.54%0.39%0.28%0.08%0.04%

  1. 1.Google

    98.7%

    Held 1st. 460M estimated branded searches, +3.4% vs prior month. Share +0.1 points.

  2. 2.WHOOP

    0.54%

    Held 2nd. 2.5M estimated branded searches, -0.98% vs prior month. Share 0 points.

  3. 3.Smart

    0.39%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Fitbit

    0.28%

    Held 4th. 1.3M estimated branded searches, -0.45% vs prior month. Share 0 points.

  5. 5.Samsung

    0.08%

    Held 5th. 352K estimated branded searches, -16.6% vs prior month. Share 0 points.

  6. 6.Tempur-Pedic

    0.04%

    Held 6th. 206K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between WHOOP and its closest rivals

Every comparison with WHOOP

How has branded search demand for WHOOP changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for WHOOP worldwide rose from 1.7M to 2.5M.
  • Across the 12 months ending September 2026, WHOOP rose from 3rd to 2nd among sleep Tracker brands worldwide.

How did search popularity change for sleep Tracker brands worldwide in September 2026?

  1. Estimated monthly branded searches for WHOOP worldwide rose 44.1% over 12 measured months, from 1.7M to 2.5M in September 2026.

  2. Estimated monthly branded searches for Fitbit worldwide rose 18.4% over 12 measured months, from 1.1M to 1.3M in September 2026.

  3. Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

Where does WHOOP compete?

WHOOP is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sleep Tracker brands2nd of 60.54%Shown above
Sleep tracking devices3rd of 522.4%Show ranking
Fitness tracker brands2nd of 529.7%Show ranking

How is WHOOP measured?

Brandwave collects information about searches that people make online using WHOOP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • whoop
  • whoop 5
  • whoop watch

Do you work for WHOOP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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