Brandwave

Sleep tracking devices:Which brands are most popular in search?

In August 2026, Garmin was the most searched among sleep tracking devices worldwide, with an estimated 5.4M branded searches and 46.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garmin46.2%
  2. Oura30.3%
  3. WHOOP19.3%
  4. Eight Sleep2.6%
  5. Withings1.7%

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Share of SearchLeaderboard

Compare the wearables that track sleep. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sleep tracking devices worldwide, by month

Share of Search by month for Garmin, Oura, WHOOP, Eight Sleep. The figures are in the table below the chart.

View monthly share of search table
MonthGarminOuraWHOOPEight SleepWithings
Oct 202540.6%38.5%16.8%2.2%1.9%
Nov 202539.5%43.7%13%1.7%2.1%
Dec 202538.1%45.8%13.1%1.2%1.8%
Jan 202640.9%38.6%17.1%1.3%2.2%
Feb 202641%38.2%17.2%1.3%2.3%
Mar 202643.9%34.2%18.5%1.4%2%
Apr 202644.5%34%18.7%1.1%1.7%
May 202641.3%35.4%20.4%1.5%1.5%
Jun 202637.9%42.9%15.8%1.7%1.7%
Jul 202638.2%38.1%19.6%2.6%1.4%
Aug 202646.2%30.3%19.3%2.6%1.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Garmin

    46.2%

    Held 1st. 5.4M estimated branded searches, +23.2% vs prior month. Share +8 points.

  2. 2.Oura

    30.3%

    Held 2nd. 3.5M estimated branded searches, -19.2% vs prior month. Share -7.9 points.

  3. 3.WHOOP

    19.3%

    Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Eight Sleep

    2.6%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Withings

    1.7%

    Held 5th. 193K estimated branded searches, +18.4% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among sleep tracking devices worldwide?

In August 2026, Garmin was the most searched among sleep tracking devices worldwide, with an estimated 5.4M branded searches and 46.2% estimated Share of Search within this set. Oura is in 2nd place, 15.9 percentage points behind at 30.3% Share of Search.

Global sleep tracking devices, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Garmin40.6% → 46.2%46.2%Aug 202637.9%Jun 20261st
Oura38.5% → 30.3%45.8%Dec 202530.3%Aug 20262nd
WHOOP16.8% → 19.3%20.4%May 202613%Nov 20253rd
Eight Sleep2.2% → 2.6%2.6%Jul 20261.1%Apr 20264th
Withings1.9% → 1.7%2.3%Feb 20261.4%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among sleep tracking devices worldwide increased from 40.6% to 46.2%.
  • Across the 11 months ending August 2026, Oura’s estimated Share of Search among sleep tracking devices worldwide decreased from 38.5% to 30.3%.
  • Across the 11 months ending August 2026, WHOOP’s estimated Share of Search among sleep tracking devices worldwide increased from 16.8% to 19.3%.
  • Across the 11 months ending August 2026, Garmin’s estimated Share of Search among sleep tracking devices worldwide peaked at 46.2% in August 2026 and was lowest at 37.9% in June 2026.
  • Across the 11 months ending August 2026, Oura’s estimated Share of Search among sleep tracking devices worldwide peaked at 45.8% in December 2025 and was lowest at 30.3% in August 2026.
  • Across the 11 months ending August 2026, WHOOP’s estimated Share of Search among sleep tracking devices worldwide peaked at 20.4% in May 2026 and was lowest at 13% in November 2025.
  • Across the 11 months ending August 2026, Eight Sleep’s estimated Share of Search among sleep tracking devices worldwide peaked at 2.6% in July 2026 and was lowest at 1.1% in April 2026.
  • Across the 11 months ending August 2026, Eight Sleep and Withings held steady: their estimated Share of Search among sleep tracking devices worldwide each moved less than 0.5 percentage points.

How did search popularity change for sleep tracking devices worldwide in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among sleep tracking devices worldwide, from 38.2% to 46.2%.

  2. In August 2026, Oura lost estimated Share of Search among sleep tracking devices worldwide, from 38.1% to 30.3%.

  3. Estimated monthly branded searches for Eight Sleep worldwide rose 49.8% over 11 measured months, from 201K to 301K in August 2026.

  4. Estimated monthly branded searches for WHOOP worldwide rose 49.3% over 11 measured months, from 1.5M to 2.2M in August 2026.

  5. Estimated monthly branded searches for Withings worldwide rose 15% over 11 measured months, from 168K to 193K in August 2026.

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