Brandwave

How popular isWithings in search?

In August 2026, there were an estimated 193K branded searches for Withings worldwide which is up 15% over the last 11 months. Withings holds 1.7% estimated Share of Search among sleep tracking devices worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Garmin46.2%
  2. Oura30.3%
  3. WHOOP19.3%
  4. Eight Sleep2.6%
  5. Withings1.7%
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Which sleep tracking devices compete with Withings?

Withings against sleep tracking devices worldwide, by month

Share of Search by month for Garmin, Oura, WHOOP, Eight Sleep, Withings. The figures are in the table below the chart.

View monthly share of search table
MonthGarminOuraWHOOPEight SleepWithings
Oct 202540.6%38.5%16.8%2.2%1.9%
Nov 202539.5%43.7%13%1.7%2.1%
Dec 202538.1%45.8%13.1%1.2%1.8%
Jan 202640.9%38.6%17.1%1.3%2.2%
Feb 202641%38.2%17.2%1.3%2.3%
Mar 202643.9%34.2%18.5%1.4%2%
Apr 202644.5%34%18.7%1.1%1.7%
May 202641.3%35.4%20.4%1.5%1.5%
Jun 202637.9%42.9%15.8%1.7%1.7%
Jul 202638.2%38.1%19.6%2.6%1.4%
Aug 202646.2%30.3%19.3%2.6%1.7%
Sep 2026—————

  1. 1.Garmin

    46.2%

    Held 1st. 5.4M estimated branded searches, +23.2% vs prior month. Share +8 points.

  2. 2.Oura

    30.3%

    Held 2nd. 3.5M estimated branded searches, -19.2% vs prior month. Share -7.9 points.

  3. 3.WHOOP

    19.3%

    Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Eight Sleep

    2.6%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Withings

    1.7%

    Held 5th. 193K estimated branded searches, +18.4% vs prior month. Share +0.2 points.

Compare search popularity between Withings and its closest rivals

How has branded search demand for Withings changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Withings worldwide rose from 168K to 193K.
  • Across the 11 months ending August 2026, Withings’ estimated Share of Search among sleep tracking devices worldwide held steady, from 1.9% to 1.7%.

How did search popularity change for sleep tracking devices worldwide in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among sleep tracking devices worldwide, from 38.2% to 46.2%.

  2. In August 2026, Oura lost estimated Share of Search among sleep tracking devices worldwide, from 38.1% to 30.3%.

  3. Estimated monthly branded searches for Eight Sleep worldwide rose 49.8% over 11 measured months, from 201K to 301K in August 2026.

  4. Estimated monthly branded searches for WHOOP worldwide rose 49.3% over 11 measured months, from 1.5M to 2.2M in August 2026.

  5. Estimated monthly branded searches for Withings worldwide rose 15% over 11 measured months, from 168K to 193K in August 2026.

Where does Withings compete?

Withings is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sleep tracking devices5th of 51.7%Shown above
Fitness watch brands4th of 52.5%Show ranking
Running watches5th of 62.7%Show ranking
Bathroom scale brands2nd of 637.8%Show ranking
Home health monitoring devices2nd of 545.9%Show ranking

How is Withings measured?

Brandwave collects information about searches that people make online using Withings’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • fitness watch withings
  • smartwatch withings
  • withings
  • withings com
  • withings scanwatch

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How the Brand Demand Index is measured

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