Tanita vs Withings:Which is searched more?
In August 2026, Withings had more branded searches than Tanita among bathroom scale brands worldwide. Withings was estimated to have 193K branded searches compared to Tanita’s 33.1K, and held a 37.8% Share of Search versus Tanita’s 6.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Tanita or Withings?
Compare the bathroom scale brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Withings, Tanita. The figures are in the table below the chart.
View monthly share of search table
| Month | Withings | Tanita |
|---|---|---|
| Oct 2025 | 31.7% | 7.6% |
| Nov 2025 | 39.3% | 6.6% |
| Dec 2025 | 35.3% | 5.7% |
| Jan 2026 | 37.9% | 6.5% |
| Feb 2026 | 35.8% | 6% |
| Mar 2026 | 35.4% | 7.2% |
| Apr 2026 | 31.5% | 6.4% |
| May 2026 | 33.3% | 8.3% |
| Jun 2026 | 38.9% | 6.7% |
| Jul 2026 | 35% | 7.1% |
| Aug 2026 | 37.8% | 6.5% |
| Sep 2026 | — | — |
How has the Tanita and Withings comparison changed over the last 12 months?
3 findings
- Withings was ahead of Tanita in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tanita’s estimated Share of Search among bathroom scale brands worldwide moved from 7.6% to 6.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Withings’ estimated Share of Search among bathroom scale brands worldwide moved from 31.7% to 37.8%, and its estimated monthly branded searches moved from 168K to 193K.
How did search popularity change for bathroom scale brands worldwide in August 2026?
2 changes
In August 2026, Withings gained estimated Share of Search among bathroom scale brands worldwide, from 35% to 37.8%.
In August 2026, Tanita lost estimated Share of Search among bathroom scale brands worldwide, from 7.1% to 6.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Tanita’s and Withings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.