Brandwave

Samsung vs Withings:Which is searched more?

In September 2026, Withings had more branded searches than Samsung among smart scale brands worldwide. Withings had about 135,000 branded searches, while Samsung had 110,000. Withings made up 2.1% of all smart scale brand searches we track, and Samsung accounted for 1.8%. These are worldwide searches for English-language branded terms.

Share of searches among smart scale brands worldwide in September 2026Is Samsung or Withings more popular in search?
Samsung1.8%110K searches
vs
Withings2.1%135K searches

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Is Samsung or Withings more popular in search?

Compare the smart scale brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Samsung and Withings among smart scale brands worldwide, by month

Share of searches by month for Withings, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthHuaweiFitbitAmazfitWithingsSamsungRenphoEufy
Oct 202569%16.9%9.3%2.3%1.9%0.68%0.07%
Nov 202564.2%19.1%10.6%3.2%2.1%0.78%0.08%
Dec 202562.4%18.6%12.5%3.1%2.1%1.1%0.12%
Jan 202662%18.5%12.5%3.7%2%1.1%0.15%
Feb 202661.5%18.5%12.3%3.7%3%0.91%0.12%
Mar 202664.5%15.8%13%3.2%2.6%0.78%0.13%
Apr 202663%18.8%12.7%2.5%2.1%0.76%0.1%
May 202654.4%29.7%10.9%2.2%1.8%0.8%0.09%
Jun 202652.4%28.7%12.9%3.2%2.1%0.77%0.1%
Jul 202655.4%24.7%13.6%2.7%2.7%0.82%0.09%
Aug 202659.9%21.8%12%2.9%2.4%0.88%0.08%
Sep 202665.1%19.4%10.7%2.1%1.8%0.79%0.07%

How has the Samsung and Withings comparison changed over the last 12 months?

3 findings
  • Withings was ahead of Samsung in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Samsung’s share of searches among smart scale brands worldwide moved from 1.9% to 1.8%, and its estimated monthly branded searches held steady at 110K.
  • Across the 12 months ending September 2026, Withings’ share of searches among smart scale brands worldwide moved from 2.3% to 2.1%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for smart scale brands worldwide in September 2026?

2 changes
  1. In September 2026, Withings lost share of searches among smart scale brands worldwide, from 2.9% to 2.1%.

  2. In September 2026, Samsung lost share of searches among smart scale brands worldwide, from 2.4% to 1.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Samsung’s and Withings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Samsung

1 branded search term

  • samsung com

Withings

1 branded search term

  • withings

How the Brand Demand Index is measured

Other head-to-heads among smart scale brands

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