Brandwave

How popular isSamsung in search?

In September 2026, there were an estimated 352K branded searches for Samsung worldwide which is down 22.1% over the last 12 months. Samsung holds 1.8% estimated Share of Search among smart scale brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Huawei66.5%
  2. Fitbit19.8%
  3. Amazfit10.9%
  4. Samsung1.8%
  5. Renpho0.81%
  6. Eufy0.07%
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Which smart scale brands compete with Samsung?

Samsung against smart scale brands worldwide, by month

Share of Search by month for Huawei, Fitbit, Amazfit, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthHuaweiFitbitAmazfitSamsungRenphoEufy
Oct 202570.6%17.3%9.5%1.9%0.7%0.08%
Nov 202566.3%19.8%10.9%2.2%0.8%0.09%
Dec 202564.4%19.2%12.9%2.1%1.2%0.13%
Jan 202664.4%19.2%12.9%2.1%1.2%0.16%
Feb 202663.8%19.2%12.8%3.1%0.94%0.13%
Mar 202666.6%16.4%13.4%2.7%0.81%0.13%
Apr 202664.7%19.3%13%2.1%0.78%0.1%
May 202655.7%30.4%11.2%1.8%0.82%0.09%
Jun 202654.1%29.6%13.3%2.2%0.8%0.11%
Jul 202656.9%25.3%14%2.8%0.84%0.09%
Aug 202661.7%22.5%12.4%2.5%0.91%0.08%
Sep 202666.5%19.8%10.9%1.8%0.81%0.07%

  1. 1.Huawei

    66.5%

    Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +4.9 points.

  2. 2.Fitbit

    19.8%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -2.6 points.

  3. 3.Amazfit

    10.9%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Samsung

    1.8%

    Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -0.7 points.

  5. 5.Renpho

    0.81%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Eufy

    0.07%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Samsung and its closest rivals

Every comparison with Samsung

How has branded search demand for Samsung changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Samsung worldwide fell from 452K to 352K.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among smart scale brands worldwide peaked at 3.1% in February 2026 and was lowest at 1.8% in September 2026.

How did search popularity change for smart scale brands worldwide in September 2026?

  1. In September 2026, Huawei gained estimated Share of Search among smart scale brands worldwide, from 61.7% to 66.5%.

  2. In September 2026, Fitbit lost estimated Share of Search among smart scale brands worldwide, from 22.5% to 19.8%.

  3. In September 2026, Amazfit lost estimated Share of Search among smart scale brands worldwide, from 12.4% to 10.9%.

  4. In September 2026, Samsung lost estimated Share of Search among smart scale brands worldwide, from 2.5% to 1.8%.

  5. Estimated monthly branded searches for Renpho worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

Where does Samsung compete?

Samsung is ranked in 55 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartphone brands5th of 50.06%Show ranking
Earbud brands4th of 50.58%Show ranking
Tablet brands5th of 52%Show ranking
Smartwatch brands5th of 52.1%Show ranking
Home cinema brands5th of 80.85%Show ranking
Bluetooth headphones brands5th of 71.1%Show ranking
Wireless earbud brands5th of 61.1%Show ranking
Cordless vacuum brands7th of 81.8%Show ranking
Earphones brands3rd of 61.3%Show ranking
Smart scale brands4th of 61.8%Shown above
TV brands5th of 71.8%Show ranking
Surround sound system brands4th of 72%Show ranking
Soundbar brands3rd of 52.9%Show ranking
Television brands4th of 52.9%Show ranking
Fridge brands7th of 153%Show ranking
Washing machine brands8th of 123.1%Show ranking
Home appliance brands6th of 103.6%Show ranking
Computer monitor brands4th of 53.9%Show ranking
Sleep tracker brands3rd of 32.9%Show ranking
Double wall oven brands4th of 84.9%Show ranking
Gas cooktop brands4th of 74.9%Show ranking
Curved monitor brands3rd of 55.3%Show ranking
Laundry appliance brands4th of 514.2%Show ranking
Slimline dishwasher brands4th of 64.5%Show ranking
Portable projector brands4th of 44.9%Show ranking
Front load washer brands3rd of 57%Show ranking
Clothes dryer brands3rd of 57%Show ranking
Wireless charger brands4th of 55.2%Show ranking
Portable charger brands4th of 55.8%Show ranking
Range hoods2nd of 68.3%Show ranking
Connected TV advertising platforms2nd of 56.4%Show ranking
Counter depth refrigerator brands3rd of 610.4%Show ranking
Induction stove brands3rd of 510.5%Show ranking
Microwave brands3rd of 510.8%Show ranking
Dishwasher brands4th of 611.7%Show ranking
Microwave oven brands2nd of 512.2%Show ranking
Deep freezer brands3rd of 412.6%Show ranking
External SSD brands2nd of 526.5%Show ranking
Laser printer brands3rd of 510.1%Show ranking
Induction oven brands2nd of 514%Show ranking
Freestanding gas range brands2nd of 414.3%Show ranking
Condenser tumble dryer brands3rd of 514.8%Show ranking
External drive brands4th of 611%Show ranking
Hard drive brands4th of 511.1%Show ranking
Refrigerator double door brands3rd of 516.4%Show ranking
Memory card brands2nd of 635.7%Show ranking
Short throw projector brands2nd of 317.9%Show ranking
Clothes steamer brands2nd of 520.2%Show ranking
Refrigerator brands2nd of 522.2%Show ranking
Flash drive brands2nd of 416.4%Show ranking
Kids tablets4th of 516.5%Show ranking
Gas stove brands2nd of 427.4%Show ranking
Gas dryer brands2nd of 327.6%Show ranking
Soundbar with subwoofer brands1st of 388.3%Show ranking
Induction hob brands1st of 394.4%Show ranking

How is Samsung measured?

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • samsung com
  • samsung washer
  • samsung washing machine

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring and Samsung SSD, owned by the same company, worldwide.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

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