Brandwave

INFiLED vs Samsung:Which is more popular?

In September 2026, Samsung had more branded searches than INFiLED among LED wall brands worldwide. Samsung had about 10,400 branded searches, while INFiLED had 2,400. Samsung made up 0.7% of all LED wall brand searches we track, and INFiLED accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about LED wall brands, Samsung appeared in four of the five answers and INFiLED in three. INFiLED and Samsung were each mentioned first in two of the four answers that named either.

Among LED wall brands worldwide in September 2026

Who do people search for more?

Samsung, about 4 searches for every 1 for INFiLED

Samsung 10.4K searchesINFiLED 2.4K searches

Who does AI mention more?

Samsung, mentioned in 4 of 5 answers, INFiLED in 3

Samsung in 4 of 5INFiLED in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

INFiLED first in 2Samsung first in 2

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Top LED wall brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. INFiLED was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. INFiLED and Samsung were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ROE Visual1st
  2. Absen2nd
  3. Samsung3rd
  4. Unilumin4th
  5. INFiLED5th
  6. LG6th
  7. DVS7th
  8. Barco8th
  9. NEC–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Absen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unilumin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • INFiLED3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ROE Visual3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DVS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NEC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about LED wall brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is INFiLED or Samsung more popular in search?

This chart shows how often people search Google for INFiLED and Samsung by name. Each line represents a brand's share of searches for all nine LED wall brands we track, month by month, from English-language searches worldwide.

INFiLED and Samsung among LED wall brands worldwide, by month

Share of searches by month for Samsung, INFiLED. The figures are in the table below the chart.

View monthly share of searches table
MonthNECBarcoDVSAbsenLGSamsungUniluminINFiLEDROE Visual
Oct 202551.9%28.4%12.7%2.6%2.1%1.3%0.62%0.27%0.12%
Nov 202551.6%28.2%12.7%2.5%2.5%1.4%0.62%0.23%0.12%
Dec 202554.8%24.5%13.5%2.7%2.2%1.3%0.66%0.24%0.13%
Jan 202656.5%25.3%11.3%2.8%1.9%1.3%0.68%0.24%0.11%
Feb 202661.6%22.5%10.1%2%1.7%1.2%0.61%0.22%0.1%
Mar 202661.6%22.5%10.1%2%1.7%1.2%0.61%0.22%0.12%
Apr 202666%19.9%8.9%2.2%1.5%0.82%0.53%0.19%0.09%
May 202661.5%22.5%10.1%2.5%1.7%0.94%0.61%0.18%0.1%
Jun 202641.9%34.2%15.4%3.1%2.5%1.7%0.75%0.27%0.18%
Jul 202640.4%40.4%12.1%3%2%1.1%0.59%0.22%0.12%
Aug 202669.4%20.8%6.2%1.5%1%0.48%0.31%0.11%0.06%
Sep 202655.6%30.4%9.1%2.2%1.2%0.7%0.45%0.16%0.09%

How has the INFiLED and Samsung comparison changed over the last 12 months?

3 findings
  • Samsung was ahead of INFiLED in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, INFiLED’s share of searches among LED wall brands worldwide moved from 0.27% to 0.16%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among LED wall brands worldwide moved from 1.3% to 0.7%, and its estimated monthly branded searches moved from 13.4K to 10.4K.

How did search popularity change for LED wall brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Samsung worldwide fell 22.5% over 12 measured months, from 13.4K to 10.4K in September 2026.

  2. Estimated monthly branded searches for INFiLED worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using INFiLED’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

INFiLED

1 branded search term

  • infiled

Samsung

2 branded search terms

  • samsung led wall
  • samsung the wall

How the Brand Demand Index is measured

Other head-to-heads among LED wall brands

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