How popular isApple iPhone in search?
In August 2026, there were an estimated 17.1M branded searches for Apple iPhone worldwide which is up 22.1% over the last 11 months. Apple iPhone holds 3.9% estimated Share of Search among smartphone brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which smartphone brands compete with Apple iPhone?
Share of Search by month for Google, Apple iPhone. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple iPhone | Xiaomi | OPPO | Samsung | |
|---|---|---|---|---|---|
| Oct 2025 | 94.1% | 3.2% | 1.7% | 0.93% | 0.1% |
| Nov 2025 | 94.1% | 3.2% | 1.7% | 0.93% | 0.1% |
| Dec 2025 | 94.2% | 3.2% | 1.7% | 0.76% | 0.09% |
| Jan 2026 | 94.1% | 3.2% | 1.7% | 0.93% | 0.09% |
| Feb 2026 | 93.4% | 3.9% | 1.7% | 0.93% | 0.1% |
| Mar 2026 | 93.6% | 3.9% | 1.7% | 0.76% | 0.09% |
| Apr 2026 | 94.4% | 3.2% | 1.4% | 0.93% | 0.08% |
| May 2026 | 93.9% | 3.9% | 1.4% | 0.76% | 0.08% |
| Jun 2026 | 93.7% | 3.9% | 1.4% | 0.93% | 0.08% |
| Jul 2026 | 93.7% | 3.9% | 1.4% | 0.93% | 0.09% |
| Aug 2026 | 93.7% | 3.9% | 1.4% | 0.93% | 0.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.7% | 414M | 0% | 0 points | |
| 2, held 2nd | 3.9% | 17.1M | +0.59% | 0 points | |
| 3, held 3rd | 1.4% | 6.1M | 0% | 0 points | |
| 4, held 4th | 0.93% | 4.1M | 0% | 0 points | |
| 5, held 5th | 0.1% | 422K | +12% | 0 points |
1.
Google
93.7%
Held 1st. 414M estimated branded searches, 0% vs prior month. Share 0 points.
3.9%
Held 2nd. 17.1M estimated branded searches, +0.59% vs prior month. Share 0 points.
3.
Xiaomi1.4%
Held 3rd. 6.1M estimated branded searches, 0% vs prior month. Share 0 points.
4.
OPPO
0.93%
Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.
5.
Samsung0.1%
Held 5th. 422K estimated branded searches, +12% vs prior month. Share 0 points.
Compare search popularity between Apple iPhone and its closest rivals
How has branded search demand for Apple iPhone changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Apple iPhone worldwide rose from 14.1M to 17.1M.
- Across the 11 months ending August 2026, Apple iPhone’s estimated Share of Search among smartphone brands worldwide increased from 3.2% to 3.9%.
How did search popularity change for smartphone brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Apple iPhone worldwide rose 22.1% over 11 measured months, from 14.1M to 17.1M in August 2026.
Estimated monthly branded searches for Xiaomi worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.
How is Apple iPhone measured?
Brandwave collects information about searches that people make online using Apple iPhone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- apple iphone
- iphone
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Is Apple iPhone your brand?
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