Brandwave

Apple iPhone vs OnePlus:Which is more popular?

In September 2026, Apple iPhone had more branded searches than OnePlus among smartphone brands worldwide. Apple iPhone had about 26.4 million branded searches, while OnePlus had 2.2 million. Apple iPhone made up 5.3% of all smartphone brand searches we track, and OnePlus accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about smartphone brands, Apple iPhone and OnePlus each appeared in four of the five answers. Apple iPhone was mentioned before OnePlus in three out of four answers.

Among smartphone brands worldwide in September 2026

Who do people search for more?

Apple iPhone, about 12 searches for every 1 for OnePlus

Apple iPhone 26.4M searchesOnePlus 2.2M searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Apple iPhone in 4 of 5OnePlus in 4 of 5

Who does AI recommend more?

Apple iPhone, named ahead of OnePlus in 3 of 4 answers

Apple iPhone first in 3OnePlus first in 1

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Top smartphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple iPhone was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OnePlus was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Apple iPhone was listed before OnePlus in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apple iPhone1st
  2. Samsung2nd
  3. Google3rd
  4. OnePlus4th
  5. Xiaomi5th
  6. OPPO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple iPhone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnePlus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OPPO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Apple iPhone or OnePlus more popular in search?

This chart shows how often people search Google for Apple iPhone and OnePlus by name. Each line represents a brand's share of searches for all six smartphone brands we track, month by month, from English-language searches worldwide.

Apple iPhone and OnePlus among smartphone brands worldwide, by month

Share of searches by month for Apple iPhone, OnePlus. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogleApple iPhoneXiaomiOPPOOnePlusSamsung
Oct 202594.1%2.9%1.7%0.84%0.46%0.08%
Nov 202594.1%2.9%1.6%0.84%0.46%0.08%
Dec 202594.1%3%1.7%0.7%0.47%0.07%
Jan 202694%2.9%1.7%0.85%0.47%0.07%
Feb 202693.7%3.5%1.6%0.82%0.37%0.08%
Mar 202693.7%3.5%1.6%0.68%0.46%0.07%
Apr 202694.4%2.9%1.3%0.84%0.46%0.06%
May 202693.9%3.5%1.3%0.7%0.47%0.06%
Jun 202693.7%3.6%1.4%0.86%0.47%0.07%
Jul 202693.5%3.6%1.4%0.87%0.58%0.07%
Aug 202693.6%3.6%1.4%0.86%0.47%0.08%
Sep 202691.8%5.3%1.6%0.82%0.45%0.06%

How has the Apple iPhone and OnePlus comparison changed over the last 12 months?

3 findings
  • Apple iPhone was ahead of OnePlus in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apple iPhone’s share of searches among smartphone brands worldwide moved from 2.9% to 5.3%, and its estimated monthly branded searches moved from 14.1M to 26.4M.
  • Across the 12 months ending September 2026, OnePlus’ share of searches among smartphone brands worldwide moved from 0.46% to 0.45%, and its estimated monthly branded searches held steady at 2.2M.

How did search popularity change for smartphone brands worldwide in September 2026?

1 change

  1. In September 2026, Apple iPhone gained share of searches among smartphone brands worldwide, from 3.6% to 5.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Apple iPhone’s and OnePlus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple iPhone

2 branded search terms

  • apple iphone
  • iphone

OnePlus

1 branded search term

  • oneplus

How the Brand Demand Index is measured

Other head-to-heads among smartphone brands

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