Brandwave

How popular isOnePlus?

In September 2026, people searched for OnePlus by name about 2.2 million times worldwide, about the same as the previous year. These searches made up 0.45% of all global smartphone brand searches, placing OnePlus fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about smartphone brands, OnePlus appeared in four of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

OnePlus is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. GoogleShare of searches 91.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. Apple iPhoneShare of searches 5.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. XiaomiShare of searches 1.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. OPPOShare of searches 0.82%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. OnePlusShare of searches 0.45%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

+1 more

OnePlus website (opens in a new tab)

Follow OnePlus and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top smartphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OnePlus was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. OnePlus is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apple iPhone1st
  2. Samsung2nd
  3. Google3rd
  4. OnePlus4th
  5. Xiaomi5th
  6. OPPO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple iPhone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnePlus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OPPO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which smartphone brands compete with OnePlus?

OnePlus against smartphone brands worldwide, by month

Share of searches by month for Google, Apple iPhone, OnePlus. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogleApple iPhoneXiaomiOPPOOnePlusSamsung
Oct 202594.1%2.9%1.7%0.84%0.46%0.08%
Nov 202594.1%2.9%1.6%0.84%0.46%0.08%
Dec 202594.1%3%1.7%0.7%0.47%0.07%
Jan 202694%2.9%1.7%0.85%0.47%0.07%
Feb 202693.7%3.5%1.6%0.82%0.37%0.08%
Mar 202693.7%3.5%1.6%0.68%0.46%0.07%
Apr 202694.4%2.9%1.3%0.84%0.46%0.06%
May 202693.9%3.5%1.3%0.7%0.47%0.06%
Jun 202693.7%3.6%1.4%0.86%0.47%0.07%
Jul 202693.5%3.6%1.4%0.87%0.58%0.07%
Aug 202693.6%3.6%1.4%0.86%0.47%0.08%
Sep 202691.8%5.3%1.6%0.82%0.45%0.06%

  1. 1.Google

    91.8%

    Held 1st. 460M estimated branded searches, +3.4% vs prior month. Share -1.8 points.

  2. 2.Apple iPhone

    5.3%

    Held 2nd. 26.4M estimated branded searches, +53.9% vs prior month. Share +1.7 points.

  3. 3.Xiaomi

    1.6%

    Held 3rd. 7.8M estimated branded searches, +21.2% vs prior month. Share +0.2 points.

  4. 4.OPPO

    0.82%

    Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.OnePlus

    0.45%

    Held 5th. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Samsung

    0.06%

    Held 6th. 311K estimated branded searches, -18.4% vs prior month. Share 0 points.

Compare popularity between OnePlus and its closest rivals

Every comparison with OnePlus

5 comparisons

How has branded search demand for OnePlus changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OnePlus worldwide held steady at 2.2M.
  • Across the 12 months ending September 2026, OnePlus’ share of searches among smartphone brands worldwide held steady, from 0.46% to 0.45%.

How did search popularity change for smartphone brands worldwide in September 2026?

3 changes

  1. In September 2026, Apple iPhone gained share of searches among smartphone brands worldwide, from 3.6% to 5.3%.

  2. In September 2026, Google lost share of searches among smartphone brands worldwide, from 93.6% to 91.8%.

  3. Estimated monthly branded searches for Samsung worldwide fell 24.3% over 12 measured months, from 411K to 311K in September 2026.

How are OnePlus’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using OnePlus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oneplus

Do you work for OnePlus? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is OnePlus your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free