OnePlus vs Samsung:Which is more popular?
In September 2026, OnePlus had more branded searches than Samsung among smartphone brands worldwide. OnePlus had about 2.2 million branded searches, while Samsung had 311,000. OnePlus made up 0.45% of all smartphone brand searches we track, and Samsung accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about smartphone brands, Samsung appeared in all five answers and OnePlus in four. Samsung was mentioned before OnePlus in every answer.
Who do people search for more?
OnePlus, about 7 searches for every 1 for Samsung
Who does AI mention more?
Samsung, mentioned in every answer we collected
Who does AI recommend more?
Samsung, named ahead of OnePlus in every answer
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Top smartphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Samsung appeared in all five answers. OnePlus was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Samsung was listed before OnePlus in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Google5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apple iPhone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- OnePlus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OPPO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smartphone brands
5 answers
Asked ChatGPT
“Which smartphone brand should I buy?”
Asked ChatGPT
“What are the best smartphone brands?”
Asked ChatGPT
“What's the best smartphone brand for a new phone?”
Searched Google, AI Overview
“best smartphone”
Searched Google, AI Overview
“best android phone”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is OnePlus or Samsung more popular in search?
This chart shows how often people search Google for OnePlus and Samsung by name. Each line represents a brand's share of searches for all six smartphone brands we track, month by month, from English-language searches worldwide.
Share of searches by month for OnePlus, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPhone | Xiaomi | OPPO | OnePlus | Samsung | |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.1% | 2.9% | 1.7% | 0.84% | 0.46% | 0.08% |
| Nov 2025 | 94.1% | 2.9% | 1.6% | 0.84% | 0.46% | 0.08% |
| Dec 2025 | 94.1% | 3% | 1.7% | 0.7% | 0.47% | 0.07% |
| Jan 2026 | 94% | 2.9% | 1.7% | 0.85% | 0.47% | 0.07% |
| Feb 2026 | 93.7% | 3.5% | 1.6% | 0.82% | 0.37% | 0.08% |
| Mar 2026 | 93.7% | 3.5% | 1.6% | 0.68% | 0.46% | 0.07% |
| Apr 2026 | 94.4% | 2.9% | 1.3% | 0.84% | 0.46% | 0.06% |
| May 2026 | 93.9% | 3.5% | 1.3% | 0.7% | 0.47% | 0.06% |
| Jun 2026 | 93.7% | 3.6% | 1.4% | 0.86% | 0.47% | 0.07% |
| Jul 2026 | 93.5% | 3.6% | 1.4% | 0.87% | 0.58% | 0.07% |
| Aug 2026 | 93.6% | 3.6% | 1.4% | 0.86% | 0.47% | 0.08% |
| Sep 2026 | 91.8% | 5.3% | 1.6% | 0.82% | 0.45% | 0.06% |
How has the OnePlus and Samsung comparison changed over the last 12 months?
3 findings
- OnePlus was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OnePlus’ share of searches among smartphone brands worldwide moved from 0.46% to 0.45%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 12 months ending September 2026, Samsung’s share of searches among smartphone brands worldwide moved from 0.08% to 0.06%, and its estimated monthly branded searches moved from 411K to 311K.
How did search popularity change for smartphone brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Samsung worldwide fell 24.3% over 12 measured months, from 411K to 311K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using OnePlus’ and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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