Apple iPhone vs Google:Which is searched more?
In September 2026, Google had more branded searches than Apple iPhone among smartphone brands worldwide. Google had about 459.5 million branded searches, while Apple iPhone had 26.4 million. Google made up 91.8% of all smartphone brand searches we track, and Apple iPhone accounted for 5.3%. These are worldwide searches for English-language branded terms.
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Is Apple iPhone or Google more popular in search?
Compare the smartphone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Google, Apple iPhone. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPhone | Xiaomi | OPPO | OnePlus | Samsung | |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.1% | 2.9% | 1.7% | 0.84% | 0.46% | 0.08% |
| Nov 2025 | 94.1% | 2.9% | 1.6% | 0.84% | 0.46% | 0.08% |
| Dec 2025 | 94.1% | 3% | 1.7% | 0.7% | 0.47% | 0.07% |
| Jan 2026 | 94% | 2.9% | 1.7% | 0.85% | 0.47% | 0.07% |
| Feb 2026 | 93.7% | 3.5% | 1.6% | 0.82% | 0.37% | 0.08% |
| Mar 2026 | 93.7% | 3.5% | 1.6% | 0.68% | 0.46% | 0.07% |
| Apr 2026 | 94.4% | 2.9% | 1.3% | 0.84% | 0.46% | 0.06% |
| May 2026 | 93.9% | 3.5% | 1.3% | 0.7% | 0.47% | 0.06% |
| Jun 2026 | 93.7% | 3.6% | 1.4% | 0.86% | 0.47% | 0.07% |
| Jul 2026 | 93.5% | 3.6% | 1.4% | 0.87% | 0.58% | 0.07% |
| Aug 2026 | 93.6% | 3.6% | 1.4% | 0.86% | 0.47% | 0.08% |
| Sep 2026 | 91.8% | 5.3% | 1.6% | 0.82% | 0.45% | 0.06% |
How has the Apple iPhone and Google comparison changed over the last 12 months?
3 findings
- Google was ahead of Apple iPhone in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple iPhone’s share of searches among smartphone brands worldwide moved from 2.9% to 5.3%, and its estimated monthly branded searches moved from 14.1M to 26.4M.
- Across the 12 months ending September 2026, Google’s share of searches among smartphone brands worldwide moved from 94.1% to 91.8%, and its estimated monthly branded searches held steady at 460M.
How did search popularity change for smartphone brands worldwide in September 2026?
2 changes
In September 2026, Apple iPhone gained share of searches among smartphone brands worldwide, from 3.6% to 5.3%.
In September 2026, Google lost share of searches among smartphone brands worldwide, from 93.6% to 91.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Apple iPhone’s and Google’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple iPhone
2 branded search terms
- apple iphone
- iphone
Google
2 branded search terms
- google docs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.