Brandwave

Smartphone brands:Which brands are most popular in search?

In August 2026, Google was the most searched among smartphone brands worldwide, with an estimated 414M branded searches and 93.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google93.7%
  2. Apple iPhone3.9%
  3. Xiaomi1.4%
  4. OPPO0.93%
  5. Samsung0.1%

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Share of SearchLeaderboard

Compare the smartphone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among smartphone brands worldwide, by month

Share of Search by month for Google, Apple iPhone. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleApple iPhoneXiaomiOPPOSamsung
Oct 202594.1%3.2%1.7%0.93%0.1%
Nov 202594.1%3.2%1.7%0.93%0.1%
Dec 202594.2%3.2%1.7%0.76%0.09%
Jan 202694.1%3.2%1.7%0.93%0.09%
Feb 202693.4%3.9%1.7%0.93%0.1%
Mar 202693.6%3.9%1.7%0.76%0.09%
Apr 202694.4%3.2%1.4%0.93%0.08%
May 202693.9%3.9%1.4%0.76%0.08%
Jun 202693.7%3.9%1.4%0.93%0.08%
Jul 202693.7%3.9%1.4%0.93%0.09%
Aug 202693.7%3.9%1.4%0.93%0.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Google

    93.7%

    Held 1st. 414M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Apple iPhone

    3.9%

    Held 2nd. 17.1M estimated branded searches, +0.59% vs prior month. Share 0 points.

  3. 3.Xiaomi

    1.4%

    Held 3rd. 6.1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.OPPO

    0.93%

    Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Samsung

    0.1%

    Held 5th. 422K estimated branded searches, +12% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among smartphone brands worldwide?

In August 2026, Google was the most searched among smartphone brands worldwide, with an estimated 414M branded searches and 93.7% estimated Share of Search within this set. Apple iPhone is in 2nd place, 89.8 percentage points behind at 3.9% Share of Search.

Global smartphone brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google94.1% → 93.7%94.4%Apr 202693.4%Feb 20261st
Apple iPhone3.2% → 3.9%3.9%Feb 20263.2%Oct 20252nd
Xiaomi1.7% → 1.4%1.7%Dec 20251.4%Aug 20263rd
OPPO0.93%0.93%Apr 20260.76%Mar 20264th
Samsung0.1%0.1%Feb 20260.08%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Apple iPhone’s estimated Share of Search among smartphone brands worldwide increased from 3.2% to 3.9%.
  • Across the 11 months ending August 2026, Google’s estimated Share of Search among smartphone brands worldwide peaked at 94.4% in April 2026 and was lowest at 93.4% in February 2026.
  • Across the 11 months ending August 2026, Google, Xiaomi, OPPO and Samsung held steady: their estimated Share of Search among smartphone brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for smartphone brands worldwide in August 2026?

  1. Estimated monthly branded searches for Apple iPhone worldwide rose 22.1% over 11 measured months, from 14.1M to 17.1M in August 2026.

  2. Estimated monthly branded searches for Xiaomi worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.

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