Brandwave

Google Pixel vs OPPO:Which is more popular?

In September 2026, Google Pixel and OPPO were level in searches among smartphone brands worldwide, with an estimated 4.2M versus 4.1M branded searches, at 9.3% and 9.1% of the total. When we asked ChatGPT and Google AI Overviews about smartphone brands, Google Pixel appeared in all five answers and OPPO in none.

Among smartphone brands worldwide in September 2026

Who do people search for more?

Google Pixel and OPPO are searched for about as often as each other.

Google Pixel 4.2M searchesOPPO 4.1M searches

Who does AI mention more?

Google Pixel, mentioned in every answer we collected

Google Pixel in 5 of 5OPPO in 0 of 5

Who does AI recommend more?

Google Pixel, the only one of the two named

Google Pixel first in 4OPPO never named

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Top smartphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Pixel appeared in all five answers. OPPO did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apple iPhone1st
  2. Samsung2nd
  3. Google Pixel3rd
  4. OnePlus4th
  5. Xiaomi5th
  6. OPPO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple iPhone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnePlus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OPPO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Google Pixel or OPPO more popular in search?

This chart shows how often people search Google for Google Pixel and OPPO by name. Each line represents a brand's share of searches for all six smartphone brands we track, month by month, from English-language searches worldwide.

Google Pixel and OPPO among smartphone brands worldwide, by month

Share of searches by month for Google Pixel, OPPO. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPhoneXiaomiGoogle PixelOPPOOnePlusSamsung
Oct 202544.2%25.7%8.9%12.9%7%1.3%
Nov 202544.4%25.4%9%12.9%7.1%1.2%
Dec 202545.7%25.9%9.1%10.8%7.2%1.2%
Jan 202644.8%25.1%8.9%13%7.1%1.1%
Feb 202649.4%22.7%9.8%11.7%5.2%1.2%
Mar 202650.5%23.5%8.4%9.9%6.6%1%
Apr 202646.8%21.6%9.4%13.6%7.5%1%
May 202652.8%20.1%8.8%10.4%6.9%0.96%
Jun 202651.8%19.5%8.6%12.4%6.8%0.94%
Jul 202650%18.8%10.1%12%8%0.99%
Aug 202649.7%18.6%12.2%11.9%6.5%1.1%
Sep 202658.6%17.3%9.3%9.1%5%0.69%

How has the Google Pixel and OPPO comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Google Pixel took it in August 2026.
  • Across the 12 months ending September 2026, Google Pixel’s share of searches among smartphone brands worldwide moved from 8.9% to 9.3%, and its estimated monthly branded searches moved from 2.8M to 4.2M.
  • Across the 12 months ending September 2026, OPPO’s share of searches among smartphone brands worldwide moved from 12.9% to 9.1%, and its estimated monthly branded searches held steady at 4.1M.

How did search popularity change for smartphone brands worldwide in September 2026?

2 changes
  1. In September 2026, Google Pixel lost share of searches among smartphone brands worldwide, from 12.2% to 9.3%.

  2. In September 2026, OPPO lost share of searches among smartphone brands worldwide, from 11.9% to 9.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Google Pixel’s and OPPO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Pixel

2 branded search terms

  • google pixel
  • pixel phone

OPPO

1 branded search term

  • oppo

How the Brand Demand Index is measured

Other head-to-heads among smartphone brands

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