Apple iPhone vs OPPO:Which is more popular?
In September 2026, Apple iPhone had more branded searches than OPPO among smartphone brands worldwide. Apple iPhone had about 26.4 million branded searches, while OPPO had 4.1 million. Apple iPhone made up 58.6% of all smartphone brand searches we track, and OPPO accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about smartphone brands, Apple iPhone appeared in four of the five answers and OPPO in none.
Who do people search for more?
Apple iPhone, about 6 searches for every 1 for OPPO
Who does AI mention more?
Apple iPhone, mentioned in 4 of 5 answers, OPPO in 0
Who does AI recommend more?
Apple iPhone, the only one of the two named
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Top smartphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple iPhone was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OPPO did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Apple iPhone1st
Samsung2nd
Google Pixel3rd
OnePlus4th
Xiaomi5th
OPPO–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple iPhone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OnePlus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OPPO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smartphone brands
5 answers
Asked ChatGPT
“Which smartphone brand should I buy?”
Asked ChatGPT
“What are the best smartphone brands?”
Asked ChatGPT
“What's the best smartphone brand for a new phone?”
Searched Google, AI Overview
“best smartphone”
Searched Google, AI Overview
“best android phone”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Apple iPhone or OPPO more popular in search?
This chart shows how often people search Google for Apple iPhone and OPPO by name. Each line represents a brand's share of searches for all six smartphone brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Apple iPhone, OPPO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPhone | Xiaomi | Google Pixel | OPPO | OnePlus | Samsung |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 25.7% | 8.9% | 12.9% | 7% | 1.3% |
| Nov 2025 | 44.4% | 25.4% | 9% | 12.9% | 7.1% | 1.2% |
| Dec 2025 | 45.7% | 25.9% | 9.1% | 10.8% | 7.2% | 1.2% |
| Jan 2026 | 44.8% | 25.1% | 8.9% | 13% | 7.1% | 1.1% |
| Feb 2026 | 49.4% | 22.7% | 9.8% | 11.7% | 5.2% | 1.2% |
| Mar 2026 | 50.5% | 23.5% | 8.4% | 9.9% | 6.6% | 1% |
| Apr 2026 | 46.8% | 21.6% | 9.4% | 13.6% | 7.5% | 1% |
| May 2026 | 52.8% | 20.1% | 8.8% | 10.4% | 6.9% | 0.96% |
| Jun 2026 | 51.8% | 19.5% | 8.6% | 12.4% | 6.8% | 0.94% |
| Jul 2026 | 50% | 18.8% | 10.1% | 12% | 8% | 0.99% |
| Aug 2026 | 49.7% | 18.6% | 12.2% | 11.9% | 6.5% | 1.1% |
| Sep 2026 | 58.6% | 17.3% | 9.3% | 9.1% | 5% | 0.69% |
How has the Apple iPhone and OPPO comparison changed over the last 12 months?
3 findings
- Apple iPhone was ahead of OPPO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple iPhone’s share of searches among smartphone brands worldwide moved from 44.2% to 58.6%, and its estimated monthly branded searches moved from 14.1M to 26.4M.
- Across the 12 months ending September 2026, OPPO’s share of searches among smartphone brands worldwide moved from 12.9% to 9.1%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for smartphone brands worldwide in September 2026?
2 changes
In September 2026, Apple iPhone gained share of searches among smartphone brands worldwide, from 49.7% to 58.6%.
In September 2026, OPPO lost share of searches among smartphone brands worldwide, from 11.9% to 9.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Apple iPhone’s and OPPO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple iPhone
2 branded search terms
- apple iphone
- iphone
OPPO
1 branded search term
- oppo
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