OnePlus vs Xiaomi:Which is more popular?
In September 2026, Xiaomi had more branded searches than OnePlus among smartphone brands worldwide. Xiaomi had about 7.8 million branded searches, while OnePlus had 2.2 million. Xiaomi made up 17.3% of all smartphone brand searches we track, and OnePlus accounted for 5%. When we asked ChatGPT and Google AI Overviews about smartphone brands, OnePlus appeared in four of the five answers and Xiaomi in one. OnePlus was mentioned before Xiaomi in every answer that named either.
Who do people search for more?
Xiaomi, about 3 searches for every 1 for OnePlus
Who does AI mention more?
OnePlus, mentioned in 4 of 5 answers, Xiaomi in 1
Who does AI recommend more?
OnePlus, named ahead of Xiaomi in 3 of 3 answers
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Top smartphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OnePlus was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Xiaomi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. OnePlus was listed before Xiaomi in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Apple iPhone1st
Samsung2nd
Google Pixel3rd- OnePlus4th
- Xiaomi5th
OPPO–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple iPhone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OnePlus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OPPO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smartphone brands
5 answers
Asked ChatGPT
“Which smartphone brand should I buy?”
Asked ChatGPT
“What are the best smartphone brands?”
Asked ChatGPT
“What's the best smartphone brand for a new phone?”
Searched Google, AI Overview
“best smartphone”
Searched Google, AI Overview
“best android phone”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is OnePlus or Xiaomi more popular in search?
This chart shows how often people search Google for OnePlus and Xiaomi by name. Each line represents a brand's share of searches for all six smartphone brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Xiaomi, OnePlus. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPhone | Xiaomi | Google Pixel | OPPO | OnePlus | Samsung |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 25.7% | 8.9% | 12.9% | 7% | 1.3% |
| Nov 2025 | 44.4% | 25.4% | 9% | 12.9% | 7.1% | 1.2% |
| Dec 2025 | 45.7% | 25.9% | 9.1% | 10.8% | 7.2% | 1.2% |
| Jan 2026 | 44.8% | 25.1% | 8.9% | 13% | 7.1% | 1.1% |
| Feb 2026 | 49.4% | 22.7% | 9.8% | 11.7% | 5.2% | 1.2% |
| Mar 2026 | 50.5% | 23.5% | 8.4% | 9.9% | 6.6% | 1% |
| Apr 2026 | 46.8% | 21.6% | 9.4% | 13.6% | 7.5% | 1% |
| May 2026 | 52.8% | 20.1% | 8.8% | 10.4% | 6.9% | 0.96% |
| Jun 2026 | 51.8% | 19.5% | 8.6% | 12.4% | 6.8% | 0.94% |
| Jul 2026 | 50% | 18.8% | 10.1% | 12% | 8% | 0.99% |
| Aug 2026 | 49.7% | 18.6% | 12.2% | 11.9% | 6.5% | 1.1% |
| Sep 2026 | 58.6% | 17.3% | 9.3% | 9.1% | 5% | 0.69% |
How has the OnePlus and Xiaomi comparison changed over the last 12 months?
3 findings
- Xiaomi was ahead of OnePlus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OnePlus’ share of searches among smartphone brands worldwide moved from 7% to 5%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 12 months ending September 2026, Xiaomi’s share of searches among smartphone brands worldwide moved from 25.7% to 17.3%, and its estimated monthly branded searches moved from 8.2M to 7.8M.
How did search popularity change for smartphone brands worldwide in September 2026?
2 changes
In September 2026, OnePlus lost share of searches among smartphone brands worldwide, from 6.5% to 5%.
In September 2026, Xiaomi lost share of searches among smartphone brands worldwide, from 18.6% to 17.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using OnePlus’ and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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