Brandwave

How popular isGoogle Pixel?

In September 2026, people searched for Google Pixel by name about 4.2 million times worldwide, a 48.4% increase from the previous year. These searches made up 9.3% of all global smartphone brand searches, placing Google Pixel third out of six brands. When we asked both ChatGPT and Google AI Overviews about smartphone brands, Google Pixel appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Google Pixel is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. Apple iPhoneShare of searches 58.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. XiaomiShare of searches 17.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. Google PixelShare of searches 9.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. OPPOShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. OnePlusShare of searches 5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top smartphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Pixel appeared in all five answers. Google Pixel is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apple iPhone1st
  2. Samsung2nd
  3. Google Pixel3rd
  4. OnePlus4th
  5. Xiaomi5th
  6. OPPO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple iPhone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnePlus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OPPO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which smartphone brands compete with Google Pixel?

Google Pixel against smartphone brands worldwide, by month

Share of searches by month for Apple iPhone, Xiaomi, Google Pixel, OPPO, OnePlus. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPhoneXiaomiGoogle PixelOPPOOnePlusSamsung
Oct 202544.2%25.7%8.9%12.9%7%1.3%
Nov 202544.4%25.4%9%12.9%7.1%1.2%
Dec 202545.7%25.9%9.1%10.8%7.2%1.2%
Jan 202644.8%25.1%8.9%13%7.1%1.1%
Feb 202649.4%22.7%9.8%11.7%5.2%1.2%
Mar 202650.5%23.5%8.4%9.9%6.6%1%
Apr 202646.8%21.6%9.4%13.6%7.5%1%
May 202652.8%20.1%8.8%10.4%6.9%0.96%
Jun 202651.8%19.5%8.6%12.4%6.8%0.94%
Jul 202650%18.8%10.1%12%8%0.99%
Aug 202649.7%18.6%12.2%11.9%6.5%1.1%
Sep 202658.6%17.3%9.3%9.1%5%0.69%

  1. 1.Apple iPhone

    58.6%

    Held 1st. 26.4M estimated branded searches, +53.9% vs prior month. Share +8.9 points.

  2. 2.Xiaomi

    17.3%

    Held 2nd. 7.8M estimated branded searches, +21.2% vs prior month. Share -1.3 points.

  3. 3.Google Pixel

    9.3%

    Held 3rd. 4.2M estimated branded searches, -0.59% vs prior month. Share -2.9 points.

  4. 4.OPPO

    9.1%

    Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share -2.8 points.

  5. 5.OnePlus

    5%

    Held 5th. 2.2M estimated branded searches, 0% vs prior month. Share -1.5 points.

  6. 6.Samsung

    0.69%

    Held 6th. 311K estimated branded searches, -18.4% vs prior month. Share -0.4 points.

Compare popularity between Google Pixel and its closest rivals

Every comparison with Google Pixel

5 comparisons

How has branded search demand for Google Pixel changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Pixel worldwide rose from 2.8M to 4.2M.
  • Across the 12 months ending September 2026, Google Pixel’s share of searches among smartphone brands worldwide peaked at 12.2% in August 2026 and was lowest at 8.4% in March 2026.
  • Across the 12 months ending September 2026, Google Pixel rose from 4th to 3rd among smartphone brands worldwide.

How did search popularity change for smartphone brands worldwide in September 2026?

6 changes

  1. In September 2026, Apple iPhone gained share of searches among smartphone brands worldwide, from 49.7% to 58.6%.

  2. In September 2026, Google Pixel lost share of searches among smartphone brands worldwide, from 12.2% to 9.3%.

  3. In September 2026, OPPO lost share of searches among smartphone brands worldwide, from 11.9% to 9.1%.

  4. In September 2026, OnePlus lost share of searches among smartphone brands worldwide, from 6.5% to 5%.

  5. In September 2026, Xiaomi lost share of searches among smartphone brands worldwide, from 18.6% to 17.3%.

  6. Estimated monthly branded searches for Samsung worldwide fell 24.3% over 12 measured months, from 411K to 311K in September 2026.

How are Google Pixel’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Pixel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google pixel
  • pixel phone

How the Brand Demand Index is measured

Who owns Google Pixel?

Google Pixel is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Google Pixel? To request corrections or removal please contact us via our support page and we will be happy to assist.

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