Brandwave

Google Pixel vs Xiaomi:Which is more popular?

In September 2026, Xiaomi had more branded searches than Google Pixel among smartphone brands worldwide. Xiaomi had about 7.8 million branded searches, while Google Pixel had 4.2 million. Xiaomi made up 17.3% of all smartphone brand searches we track, and Google Pixel accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about smartphone brands, Google Pixel appeared in all five answers and Xiaomi in one. Google Pixel was mentioned before Xiaomi in every answer.

Among smartphone brands worldwide in September 2026

Who do people search for more?

Xiaomi, about 85% more searches than Google Pixel

Xiaomi 7.8M searchesGoogle Pixel 4.2M searches

Who does AI mention more?

Google Pixel, mentioned in every answer we collected

Google Pixel in 5 of 5Xiaomi in 1 of 5

Who does AI recommend more?

Google Pixel, named ahead of Xiaomi in every answer

Google Pixel first in 4Xiaomi never first

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Top smartphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Pixel appeared in all five answers. Xiaomi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Pixel was listed before Xiaomi in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apple iPhone1st
  2. Samsung2nd
  3. Google Pixel3rd
  4. OnePlus4th
  5. Xiaomi5th
  6. OPPO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Pixel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple iPhone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnePlus4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OPPO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Google Pixel or Xiaomi more popular in search?

This chart shows how often people search Google for Google Pixel and Xiaomi by name. Each line represents a brand's share of searches for all six smartphone brands we track, month by month, from English-language searches worldwide.

Google Pixel and Xiaomi among smartphone brands worldwide, by month

Share of searches by month for Xiaomi, Google Pixel. The figures are in the table below the chart.

View monthly share of searches table
MonthApple iPhoneXiaomiGoogle PixelOPPOOnePlusSamsung
Oct 202544.2%25.7%8.9%12.9%7%1.3%
Nov 202544.4%25.4%9%12.9%7.1%1.2%
Dec 202545.7%25.9%9.1%10.8%7.2%1.2%
Jan 202644.8%25.1%8.9%13%7.1%1.1%
Feb 202649.4%22.7%9.8%11.7%5.2%1.2%
Mar 202650.5%23.5%8.4%9.9%6.6%1%
Apr 202646.8%21.6%9.4%13.6%7.5%1%
May 202652.8%20.1%8.8%10.4%6.9%0.96%
Jun 202651.8%19.5%8.6%12.4%6.8%0.94%
Jul 202650%18.8%10.1%12%8%0.99%
Aug 202649.7%18.6%12.2%11.9%6.5%1.1%
Sep 202658.6%17.3%9.3%9.1%5%0.69%

How has the Google Pixel and Xiaomi comparison changed over the last 12 months?

3 findings
  • Xiaomi was ahead of Google Pixel in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Google Pixel’s share of searches among smartphone brands worldwide moved from 8.9% to 9.3%, and its estimated monthly branded searches moved from 2.8M to 4.2M.
  • Across the 12 months ending September 2026, Xiaomi’s share of searches among smartphone brands worldwide moved from 25.7% to 17.3%, and its estimated monthly branded searches moved from 8.2M to 7.8M.

How did search popularity change for smartphone brands worldwide in September 2026?

2 changes
  1. In September 2026, Google Pixel lost share of searches among smartphone brands worldwide, from 12.2% to 9.3%.

  2. In September 2026, Xiaomi lost share of searches among smartphone brands worldwide, from 18.6% to 17.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Google Pixel’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Pixel

2 branded search terms

  • google pixel
  • pixel phone

Xiaomi

2 branded search terms

  • xiaomi
  • xiaomi 14

How the Brand Demand Index is measured

Other head-to-heads among smartphone brands

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