Brandwave

How popular isGoogle Cloud Run?

In September 2026, people searched for Google Cloud Run by name about 76,600 times worldwide, a 13.3% increase from the previous year. These searches made up 1.4% of all global serverless platform searches, placing Google Cloud Run third out of six platforms. When we asked both ChatGPT and Google AI Overviews about serverless platforms, Google Cloud Run appeared in three of the four answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Google Cloud Run is the third most searched of 6 competitors and the fourth most recommended in AI answers.

  1. NetlifyShare of searches 48.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  2. VercelShare of searches 48.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Google Cloud RunShare of searches 1.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. Cloudflare WorkersShare of searches 0.88%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. AWS LambdaShare of searches 0.59%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st

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Top serverless platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Google Cloud Run was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Google Cloud Run is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AWS Lambda1st
  2. Vercel2nd
  3. Cloudflare Workers3rd
  4. Google Cloud Run4th
  5. Netlify5th
  6. Deno Deploy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWS Lambda4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vercel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Google Cloud Run3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cloudflare Workers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Netlify2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Deno Deploy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about serverless platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which serverless platforms compete with Google Cloud Run?

Google Cloud Run against serverless platforms worldwide, by month

Share of searches by month for Netlify, Vercel, Google Cloud Run. The figures are in the table below the chart.

View monthly share of searches table
MonthNetlifyVercelGoogle Cloud RunCloudflare WorkersAWS LambdaDeno Deploy
Oct 202541.9%51.1%2.8%1.4%2.5%0.19%
Nov 202541.8%51%3.2%1.4%2.5%0.15%
Dec 202542%51.2%3.2%1.4%2.1%0.19%
Jan 202642.2%51.9%2.7%1.4%1.7%0.13%
Feb 202643%52.4%2.2%0.95%1.4%0.07%
Mar 202643.2%52.8%1.8%0.96%1.2%0.06%
Apr 202643.4%53.1%1.6%0.79%0.96%0.06%
May 202648.3%48.3%1.7%0.87%0.87%0.05%
Jun 202648.1%48.1%1.6%1.1%0.87%0.18%
Jul 202648.3%48.3%1.7%1.1%0.71%0.06%
Aug 202648.4%48.4%1.4%1.1%0.58%0.18%
Sep 202648.6%48.6%1.4%0.88%0.59%0.04%
  1. 1.Netlify

    48.6%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Vercel

    48.6%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. Held 3rd. 76.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.AWS Lambda

    0.59%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. Held 6th. 2.5K estimated branded searches, -75.4% vs prior month. Share -0.1 points.

Compare popularity between Google Cloud Run and its closest rivals

Every comparison with Google Cloud Run

24 comparisons

How has branded search demand for Google Cloud Run changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Cloud Run worldwide rose from 67.6K to 76.6K.
  • Across the 12 months ending September 2026, Google Cloud Run’s share of searches among serverless platforms worldwide decreased from 2.8% to 1.4%.
  • Across the 12 months ending September 2026, Google Cloud Run’s share of searches among serverless platforms worldwide peaked at 3.2% in December 2025 and was lowest at 1.4% in August 2026.

How did search popularity change for serverless platforms worldwide in September 2026?

6 changes
  1. Estimated monthly branded searches for Netlify worldwide rose 174% over 12 measured months, from 1M to 2.7M in September 2026.

  2. Estimated monthly branded searches for Vercel worldwide rose 124.6% over 12 measured months, from 1.2M to 2.7M in September 2026.

  3. Estimated monthly branded searches for Cloudflare Workers worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.

  4. Estimated monthly branded searches for Google Cloud Run worldwide rose 13.3% over 12 measured months, from 67.6K to 76.6K in September 2026.

  5. Estimated monthly branded searches for AWS Lambda worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Deno Deploy worldwide fell 45.2% over 12 measured months, from 4.5K to 2.5K in September 2026.

How are Google Cloud Run’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Cloud Run’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cloud run
  • google cloud run

How the Brand Demand Index is measured

Where does Google Cloud Run compete?

Google Cloud Run is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Serverless platforms3rd of 61.4%Shown above
Cloud application hosting platforms4th of 81.5%Show ranking
Container platforms3rd of 910.8%Show ranking
Server-side tagging platforms1st of 651.6%Show ranking
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Is Google Cloud Run your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.