Brandwave

How popular isAWS Lambda in search?

In September 2026, people searched for AWS Lambda by name about 33,100 times worldwide, a 45.3% decrease from the previous year. These searches made up 0.59% of all global serverless platform searches, placing AWS Lambda fifth out of six platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Netlify48.6%
  2. Vercel48.6%
  3. Google Cloud Run1.4%
  4. Cloudflare Workers0.88%
  5. AWS Lambda0.59%
  6. Deno Deploy0.04%
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Which serverless platforms compete with AWS Lambda?

AWS Lambda against serverless platforms worldwide, by month

Share of searches by month for Netlify, Vercel, AWS Lambda. The figures are in the table below the chart.

View monthly share of searches table
MonthNetlifyVercelGoogle Cloud RunCloudflare WorkersAWS LambdaDeno Deploy
Oct 202541.9%51.1%2.8%1.4%2.5%0.19%
Nov 202541.8%51%3.2%1.4%2.5%0.15%
Dec 202542%51.2%3.2%1.4%2.1%0.19%
Jan 202642.2%51.9%2.7%1.4%1.7%0.13%
Feb 202643%52.4%2.2%0.95%1.4%0.07%
Mar 202643.2%52.8%1.8%0.96%1.2%0.06%
Apr 202643.4%53.1%1.6%0.79%0.96%0.06%
May 202648.3%48.3%1.7%0.87%0.87%0.05%
Jun 202648.1%48.1%1.6%1.1%0.87%0.18%
Jul 202648.3%48.3%1.7%1.1%0.71%0.06%
Aug 202648.4%48.4%1.4%1.1%0.58%0.18%
Sep 202648.6%48.6%1.4%0.88%0.59%0.04%

  1. 1.Netlify

    48.6%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Vercel

    48.6%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Google Cloud Run

    1.4%

    Held 3rd. 76.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Cloudflare Workers

    0.88%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.AWS Lambda

    0.59%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Deno Deploy

    0.04%

    Held 6th. 2.5K estimated branded searches, -75.4% vs prior month. Share -0.1 points.

Compare search popularity between AWS Lambda and its closest rivals

Every comparison with AWS Lambda

5 comparisons

How has branded search demand for AWS Lambda changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AWS Lambda worldwide fell from 60.5K to 33.1K.
  • Across the 12 months ending September 2026, AWS Lambda’s share of searches among serverless platforms worldwide decreased from 2.5% to 0.59%.
  • Across the 12 months ending September 2026, AWS Lambda’s share of searches among serverless platforms worldwide peaked at 2.5% in October 2025 and was lowest at 0.58% in August 2026.
  • Across the 12 months ending September 2026, AWS Lambda fell from 4th to 5th among serverless platforms worldwide.

How did search popularity change for serverless platforms worldwide in September 2026?

6 changes

  1. Estimated monthly branded searches for Netlify worldwide rose 174% over 12 measured months, from 1M to 2.7M in September 2026.

  2. Estimated monthly branded searches for Vercel worldwide rose 124.6% over 12 measured months, from 1.2M to 2.7M in September 2026.

  3. Estimated monthly branded searches for Cloudflare Workers worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.

  4. Estimated monthly branded searches for Google Cloud Run worldwide rose 13.3% over 12 measured months, from 67.6K to 76.6K in September 2026.

  5. Estimated monthly branded searches for AWS Lambda worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Deno Deploy worldwide fell 45.2% over 12 measured months, from 4.5K to 2.5K in September 2026.

How are AWS Lambda’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using AWS Lambda’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aws lambda

How the Brand Demand Index is measured

Do you work for AWS Lambda? To request corrections or removal please contact us via our support page and we will be happy to assist.

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