Brandwave

How popular isNetlify in search?

In August 2026, there were an estimated 2.7M branded searches for Netlify worldwide which is up 174% over the last 11 months. Netlify holds 49.4% estimated Share of Search among serverless platforms worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Netlify49.4%
  2. Vercel49.4%
  3. Cloudflare Workers1.1%
  4. Deno Deploy0.18%
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Which serverless platforms compete with Netlify?

Netlify against serverless platforms worldwide, by month

Share of Search by month for Netlify, Vercel. The figures are in the table below the chart.

View monthly share of search table
MonthNetlifyVercelCloudflare WorkersDeno Deploy
Oct 202544.3%54%1.5%0.19%
Nov 202544.3%54.1%1.5%0.16%
Dec 202544.3%54%1.5%0.19%
Jan 202644.1%54.3%1.5%0.13%
Feb 202644.6%54.4%0.98%0.07%
Mar 202644.5%54.5%0.98%0.06%
Apr 202644.6%54.5%0.81%0.06%
May 202649.5%49.5%0.9%0.05%
Jun 202649.4%49.4%1.1%0.18%
Jul 202649.4%49.4%1.1%0.06%
Aug 202649.4%49.4%1.1%0.18%
Sep 2026————

  1. 1.Netlify

    49.4%

    Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  2. 2.Vercel

    49.4%

    Held 2nd. 2.7M estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  3. 3.Cloudflare Workers

    1.1%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

  4. 4.Deno Deploy

    0.18%

    Held 4th. 9.9K estimated branded searches, +241.4% vs prior month. Share +0.1 points.

Compare search popularity between Netlify and its closest rivals

How has branded search demand for Netlify changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Netlify worldwide rose from 1M to 2.7M.
  • Across the 11 months ending August 2026, Netlify’s estimated Share of Search among serverless platforms worldwide increased from 44.3% to 49.4%.
  • Across the 11 months ending August 2026, Netlify’s estimated Share of Search among serverless platforms worldwide peaked at 49.5% in May 2026 and was lowest at 44.1% in January 2026.
  • Across the 11 months ending August 2026, Netlify rose from 2nd to 1st among serverless platforms worldwide.

How did search popularity change for serverless platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Netlify worldwide rose 174% over 11 measured months, from 1M to 2.7M in August 2026.

  2. Estimated monthly branded searches for Deno Deploy worldwide rose 125% over 11 measured months, from 4.4K to 9.9K in August 2026.

  3. Estimated monthly branded searches for Vercel worldwide rose 124.6% over 11 measured months, from 1.2M to 2.7M in August 2026.

  4. Estimated monthly branded searches for Cloudflare Workers worldwide rose 82.8% over 11 measured months, from 33.1K to 60.5K in August 2026.

Where does Netlify compete?

Netlify is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Edge computing platforms2nd of 627.6%Show ranking
Serverless platforms1st of 449.4%Shown above

How is Netlify measured?

Brandwave collects information about searches that people make online using Netlify’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • netlify

Do you work for Netlify? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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