AWS Lambda vs Netlify:Which is searched more?
In September 2026, Netlify had more branded searches than AWS Lambda among serverless platforms worldwide. Netlify had about 2.7 million branded searches, while AWS Lambda had 33,100. Netlify made up 48.6% of all serverless platform searches we track, and AWS Lambda accounted for 0.59%. These are worldwide searches for English-language branded terms.
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Is AWS Lambda or Netlify more popular in search?
Compare the platforms used to deploy serverless applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Netlify, AWS Lambda. The figures are in the table below the chart.
View monthly share of searches table
| Month | Netlify | Vercel | Google Cloud Run | Cloudflare Workers | AWS Lambda | Deno Deploy |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 51.1% | 2.8% | 1.4% | 2.5% | 0.19% |
| Nov 2025 | 41.8% | 51% | 3.2% | 1.4% | 2.5% | 0.15% |
| Dec 2025 | 42% | 51.2% | 3.2% | 1.4% | 2.1% | 0.19% |
| Jan 2026 | 42.2% | 51.9% | 2.7% | 1.4% | 1.7% | 0.13% |
| Feb 2026 | 43% | 52.4% | 2.2% | 0.95% | 1.4% | 0.07% |
| Mar 2026 | 43.2% | 52.8% | 1.8% | 0.96% | 1.2% | 0.06% |
| Apr 2026 | 43.4% | 53.1% | 1.6% | 0.79% | 0.96% | 0.06% |
| May 2026 | 48.3% | 48.3% | 1.7% | 0.87% | 0.87% | 0.05% |
| Jun 2026 | 48.1% | 48.1% | 1.6% | 1.1% | 0.87% | 0.18% |
| Jul 2026 | 48.3% | 48.3% | 1.7% | 1.1% | 0.71% | 0.06% |
| Aug 2026 | 48.4% | 48.4% | 1.4% | 1.1% | 0.58% | 0.18% |
| Sep 2026 | 48.6% | 48.6% | 1.4% | 0.88% | 0.59% | 0.04% |
How has the AWS Lambda and Netlify comparison changed over the last 12 months?
3 findings
- Netlify was ahead of AWS Lambda in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AWS Lambda’s share of searches among serverless platforms worldwide moved from 2.5% to 0.59%, and its estimated monthly branded searches moved from 60.5K to 33.1K.
- Across the 12 months ending September 2026, Netlify’s share of searches among serverless platforms worldwide moved from 41.9% to 48.6%, and its estimated monthly branded searches moved from 1M to 2.7M.
How did search popularity change for serverless platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Netlify worldwide rose 174% over 12 measured months, from 1M to 2.7M in September 2026.
Estimated monthly branded searches for AWS Lambda worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AWS Lambda’s and Netlify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AWS Lambda
1 branded search term
- aws lambda
Netlify
1 branded search term
- netlify
Other head-to-heads among serverless platforms
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