Brandwave

How popular isAWS Lambda?

In September 2026, people searched for AWS Lambda by name about 33,100 times worldwide, a 45.3% decrease from the previous year. These searches made up 0.59% of all global serverless platform searches, placing AWS Lambda fifth out of six platforms. When we asked both ChatGPT and Google AI Overviews about serverless platforms, AWS Lambda appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

AWS Lambda is the fifth most searched of 6 competitors and the most recommended in AI answers.

  1. NetlifyShare of searches 48.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  2. VercelShare of searches 48.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Google Cloud RunShare of searches 1.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. Cloudflare WorkersShare of searches 0.88%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. AWS LambdaShare of searches 0.59%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st

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Top serverless platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, AWS Lambda appeared in all four answers. AWS Lambda is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AWS Lambda1st
  2. Vercel2nd
  3. Cloudflare Workers3rd
  4. Google Cloud Run4th
  5. Netlify5th
  6. Deno Deploy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AWS Lambda4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vercel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Google Cloud Run3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cloudflare Workers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Netlify2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Deno Deploy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about serverless platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which serverless platforms compete with AWS Lambda?

AWS Lambda against serverless platforms worldwide, by month

Share of searches by month for Netlify, Vercel, AWS Lambda. The figures are in the table below the chart.

View monthly share of searches table
MonthNetlifyVercelGoogle Cloud RunCloudflare WorkersAWS LambdaDeno Deploy
Oct 202541.9%51.1%2.8%1.4%2.5%0.19%
Nov 202541.8%51%3.2%1.4%2.5%0.15%
Dec 202542%51.2%3.2%1.4%2.1%0.19%
Jan 202642.2%51.9%2.7%1.4%1.7%0.13%
Feb 202643%52.4%2.2%0.95%1.4%0.07%
Mar 202643.2%52.8%1.8%0.96%1.2%0.06%
Apr 202643.4%53.1%1.6%0.79%0.96%0.06%
May 202648.3%48.3%1.7%0.87%0.87%0.05%
Jun 202648.1%48.1%1.6%1.1%0.87%0.18%
Jul 202648.3%48.3%1.7%1.1%0.71%0.06%
Aug 202648.4%48.4%1.4%1.1%0.58%0.18%
Sep 202648.6%48.6%1.4%0.88%0.59%0.04%

  1. 1.Netlify

    48.6%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Vercel

    48.6%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Google Cloud Run

    1.4%

    Held 3rd. 76.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Cloudflare Workers

    0.88%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.AWS Lambda

    0.59%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Deno Deploy

    0.04%

    Held 6th. 2.5K estimated branded searches, -75.4% vs prior month. Share -0.1 points.

Compare popularity between AWS Lambda and its closest rivals

Every comparison with AWS Lambda

5 comparisons

How has branded search demand for AWS Lambda changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AWS Lambda worldwide fell from 60.5K to 33.1K.
  • Across the 12 months ending September 2026, AWS Lambda’s share of searches among serverless platforms worldwide decreased from 2.5% to 0.59%.
  • Across the 12 months ending September 2026, AWS Lambda’s share of searches among serverless platforms worldwide peaked at 2.5% in October 2025 and was lowest at 0.58% in August 2026.
  • Across the 12 months ending September 2026, AWS Lambda fell from 4th to 5th among serverless platforms worldwide.

How did search popularity change for serverless platforms worldwide in September 2026?

6 changes

  1. Estimated monthly branded searches for Netlify worldwide rose 174% over 12 measured months, from 1M to 2.7M in September 2026.

  2. Estimated monthly branded searches for Vercel worldwide rose 124.6% over 12 measured months, from 1.2M to 2.7M in September 2026.

  3. Estimated monthly branded searches for Cloudflare Workers worldwide rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.

  4. Estimated monthly branded searches for Google Cloud Run worldwide rose 13.3% over 12 measured months, from 67.6K to 76.6K in September 2026.

  5. Estimated monthly branded searches for AWS Lambda worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Deno Deploy worldwide fell 45.2% over 12 measured months, from 4.5K to 2.5K in September 2026.

How are AWS Lambda’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using AWS Lambda’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aws lambda

How the Brand Demand Index is measured

Do you work for AWS Lambda? To request corrections or removal please contact us via our support page and we will be happy to assist.

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