Brandwave

How popular isAmazon ECS?

In September 2026, people searched for Amazon ECS by name about 5,400 times worldwide, a 33.3% decrease from the previous year. These searches made up 0.76% of all global container platform searches, placing Amazon ECS eighth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about container platforms, Amazon ECS appeared in three of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Amazon ECS is the eighth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. KubernetesShare of searches 42.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. DockerShare of searches 23.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Google Cloud RunShare of searches 10.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. PodmanShare of searches 10.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Amazon ECSShare of searches 0.76%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top container platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon ECS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon ECS is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kubernetes1st
  2. Docker2nd
  3. Google Cloud Run3rd
  4. Amazon ECS4th
  5. OpenShift5th
  6. Azure Container Apps6th
  7. Podman–
  8. containerd–
  9. Rancher–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kubernetes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Docker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Cloud Run3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OpenShift3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure Container Apps3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon ECS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Podman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • containerd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rancher0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about container platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which container platforms compete with Amazon ECS?

Amazon ECS against container platforms worldwide, by month

Share of searches by month for Kubernetes, Docker, Google Cloud Run, Podman, OpenShift, Amazon ECS. The figures are in the table below the chart.

View monthly share of searches table
MonthKubernetesDockerGoogle Cloud RunPodmanOpenShiftAzure Container AppscontainerdAmazon ECSRancher
Oct 202555.3%4.1%10.2%13.6%11.1%1.8%1.8%1.2%0.9%
Nov 202554.8%4%11.4%13.5%11%1.8%1.8%0.98%0.72%
Dec 202544.5%20%11.3%10.9%8.9%1.5%1.5%0.8%0.59%
Jan 202656.1%4.1%11.7%13.8%9.2%1.8%1.5%1%0.76%
Feb 202617.4%71%3.6%3.5%2.9%0.57%0.47%0.31%0.24%
Mar 202619.8%65.5%4.1%4.9%4%0.65%0.53%0.35%0.28%
Apr 202650.6%4.6%13.9%15.2%10.2%2%1.7%1.1%0.71%
May 202658.1%4.3%12.1%11.7%9.5%1.6%1.3%0.85%0.65%
Jun 202657.9%4.3%12%11.6%9.5%1.9%1.3%0.85%0.63%
Jul 202652.9%4.8%13.5%13%10.6%2.1%1.4%0.95%0.72%
Aug 202654.7%4%13.9%13.5%9%1.8%1.5%0.98%0.61%
Sep 202642.6%23.3%10.8%10.5%8.6%1.7%1.1%0.76%0.56%

  1. 1.Kubernetes

    42.6%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -12.1 points.

  2. 2.Docker

    23.3%

    Moved from 5th to 2nd. 165K estimated branded searches, +643.2% vs prior month. Share +19.3 points.

  3. 3.Google Cloud Run

    10.8%

    Moved from 2nd to 3rd. 76.6K estimated branded searches, 0% vs prior month. Share -3.1 points.

  4. 4.Podman

    10.5%

    Moved from 3rd to 4th. 74K estimated branded searches, 0% vs prior month. Share -3 points.

  5. 5.OpenShift

    8.6%

    Moved from 4th to 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share -0.4 points.

  6. 6.Azure Container Apps

    1.7%

    Held 6th. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.1 points.

  7. 7.containerd

    1.1%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Amazon ECS

    0.76%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.Rancher

    0.56%

    Held 9th. 4K estimated branded searches, +18.5% vs prior month. Share 0 points.

Compare popularity between Amazon ECS and its closest rivals

Every comparison with Amazon ECS

8 comparisons

How has branded search demand for Amazon ECS changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon ECS worldwide fell from 8.1K to 5.4K.
  • Across the 12 months ending September 2026, Amazon ECS’s share of searches among container platforms worldwide held steady, from 1.2% to 0.76%.

How did search popularity change for container platforms worldwide in September 2026?

6 changes

  1. In September 2026, Docker overtook Google Cloud Run and 2 others to rank 2nd among container platforms worldwide, with 23.3% of the searches.

  2. In September 2026, Kubernetes lost share of searches among container platforms worldwide, from 54.7% to 42.6%.

  3. In September 2026, Google Cloud Run lost share of searches among container platforms worldwide, from 13.9% to 10.8%.

  4. In September 2026, Podman lost share of searches among container platforms worldwide, from 13.5% to 10.5%.

  5. Estimated monthly branded searches for Rancher worldwide fell 33.7% over 12 measured months, from 6K to 4K in September 2026.

  6. Estimated monthly branded searches for Amazon ECS worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are Amazon ECS’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Amazon ECS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazon ecs

How the Brand Demand Index is measured

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