Brandwave

How popular isAmazon Cognito?

In September 2026, people searched for Amazon Cognito by name about 24,700 times worldwide, a 23.1% decrease from the previous year. These searches made up 0.75% of all global authentication platform searches, placing Amazon Cognito eighth out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about authentication platforms, Amazon Cognito appeared in two of the five answers and was the joint fifth most recommended of the 11.

Search and AI answers in September 2026

Amazon Cognito is the eighth most searched of 11 competitors and the joint fifth most recommended in AI answers.

  1. SupabaseShare of searches 68.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. OktaShare of searches 20.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KeycloakShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Auth0Share of searches 2.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Amazon CognitoShare of searches 0.75%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+6 more

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Top authentication platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Cognito was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Cognito is the joint fifth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clerk1st
  2. Auth02nd
  3. Supabase3rd
  4. Firebase Authentication4th
  5. WorkOS5th
  6. Amazon Cognito5th
  7. Better Auth7th
  8. Stytch8th
  9. Okta–
  10. Keycloak–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Auth04 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supabase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clerk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Better Auth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Cognito2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Firebase Authentication2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WorkOS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stytch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Okta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keycloak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about authentication platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which authentication platforms compete with Amazon Cognito?

Amazon Cognito against authentication platforms worldwide, by month

Share of searches by month for Supabase, Okta, Keycloak, Auth0, Amazon Cognito. The figures are in the table below the chart.

View monthly share of searches table
MonthSupabaseOktaKeycloakAuth0WorkOSBetter AuthStytchAmazon CognitoFirebase AuthenticationClerkFrontegg
Oct 202542.5%34.7%8.5%4.7%1.4%3.1%1.4%1.7%1.2%0.63%0.15%
Nov 202548%32.3%6.5%4.4%1.3%2.9%1.3%1.5%1.1%0.58%0.14%
Dec 202548.8%32.8%6.6%3.6%1.3%3%1.1%1.2%0.9%0.59%0.12%
Jan 202652.9%29.2%5.9%3.9%1.5%2.6%1.2%1.3%0.8%0.64%0.1%
Feb 202653.3%29.4%5.9%4%1.5%2.2%1.2%1.1%0.66%0.65%0.11%
Mar 202659%26.5%5.3%2.9%1.3%1.9%0.88%0.98%0.48%0.58%0.08%
Apr 202663%23.2%4.6%3.1%1.4%1.7%0.94%0.85%0.63%0.51%0.08%
May 202663.5%23.4%4.7%2.6%1.4%1.7%0.78%0.86%0.52%0.51%0.07%
Jun 202663.6%23.4%4.7%2.6%1.4%1.4%0.95%0.86%0.52%0.52%0.07%
Jul 202663.6%23.4%4.7%2.6%1.4%1.7%0.95%0.74%0.43%0.42%0.08%
Aug 202663.8%23.5%4.7%2.6%1.4%1.4%0.95%0.75%0.35%0.42%0.07%
Sep 202668.2%20.5%4.1%2.3%1.5%1.2%0.83%0.75%0.3%0.3%0.05%

  1. 1.Supabase

    68.2%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +4.3 points.

  2. 2.Okta

    20.5%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.Keycloak

    4.1%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Auth0

    2.3%

    Held 4th. 74.4K estimated branded searches, -0.27% vs prior month. Share -0.3 points.

  5. 5.WorkOS

    1.5%

    Held 5th. 49.8K estimated branded searches, +22% vs prior month. Share +0.1 points.

  6. 6.Better Auth

    1.2%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Stytch

    0.83%

    Held 7th. 27.3K estimated branded searches, -0.15% vs prior month. Share -0.1 points.

  8. 8.Amazon Cognito

    0.75%

    Held 8th. 24.7K estimated branded searches, +15.4% vs prior month. Share 0 points.

  9. 9.Firebase Authentication

    0.3%

    Moved from 10th to 9th. 10K estimated branded searches, +0.2% vs prior month. Share 0 points.

  10. 10.Clerk

    0.3%

    Moved from 9th to 10th. 9.9K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  11. 11.Frontegg

    0.05%

    Held 11th. 1.6K estimated branded searches, -15.7% vs prior month. Share 0 points.

Compare popularity between Amazon Cognito and its closest rivals

Every comparison with Amazon Cognito

10 comparisons

How has branded search demand for Amazon Cognito changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Cognito worldwide fell from 32.1K to 24.7K.
  • Across the 12 months ending September 2026, Amazon Cognito’s share of searches among authentication platforms worldwide decreased from 1.7% to 0.75%.
  • Across the 12 months ending September 2026, Amazon Cognito fell from 6th to 8th among authentication platforms worldwide.

How did search popularity change for authentication platforms worldwide in September 2026?

6 changes

  1. In September 2026, Supabase gained share of searches among authentication platforms worldwide, from 63.8% to 68.2%.

  2. In September 2026, Okta lost share of searches among authentication platforms worldwide, from 23.5% to 20.5%.

  3. In September 2026, Keycloak lost share of searches among authentication platforms worldwide, from 4.7% to 4.1%.

  4. In September 2026, Firebase Authentication rose from 10th to 9th among authentication platforms worldwide.

  5. In September 2026, Clerk fell from 9th to 10th among authentication platforms worldwide.

  6. Estimated monthly branded searches for WorkOS worldwide rose 80.7% over 12 measured months, from 27.6K to 49.8K in September 2026.

How are Amazon Cognito’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon Cognito’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazon cognito
  • aws cognito

How the Brand Demand Index is measured

Do you work for Amazon Cognito? To request corrections or removal please contact us via our support page and we will be happy to assist.

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