Brandwave

How popular isAuth0 in search?

In September 2026, there were an estimated 74.4K branded searches for Auth0 worldwide which is down 18.2% over the last 12 months. Auth0 holds 9.1% estimated Share of Search among authentication platforms worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Okta83.5%
  2. Auth09.1%
  3. WorkOS6.1%
  4. Clerk1.2%
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Which authentication platforms compete with Auth0?

Auth0 against authentication platforms worldwide, by month

Share of Search by month for Okta, Auth0, WorkOS. The figures are in the table below the chart.

View monthly share of search table
MonthOktaAuth0WorkOSClerk
Oct 202583.9%11.2%3.4%1.5%
Nov 202583.9%11.2%3.4%1.5%
Dec 202585.6%9.4%3.5%1.5%
Jan 202683%11.1%4.1%1.8%
Feb 202683%11.1%4.1%1.8%
Mar 202684.8%9.2%4.1%1.8%
Apr 202682.3%11%4.9%1.8%
May 202684%9.2%5%1.8%
Jun 202684%9.2%5%1.8%
Jul 202684.2%9.2%5.1%1.5%
Aug 202684.2%9.2%5.1%1.5%
Sep 202683.5%9.1%6.1%1.2%

  1. 1.Okta

    83.5%

    Held 1st. 680K estimated branded searches, +<0.01% vs prior month. Share -0.7 points.

  2. 2.Auth0

    9.1%

    Held 2nd. 74.4K estimated branded searches, -0.27% vs prior month. Share -0.1 points.

  3. 3.WorkOS

    6.1%

    Held 3rd. 49.8K estimated branded searches, +22% vs prior month. Share +1.1 points.

  4. 4.Clerk

    1.2%

    Held 4th. 9.9K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

Compare search popularity between Auth0 and its closest rivals

Every comparison with Auth0

How has branded search demand for Auth0 changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Auth0 worldwide fell from 91K to 74.4K.
  • Across the 12 months ending September 2026, Auth0’s estimated Share of Search among authentication platforms worldwide decreased from 11.2% to 9.1%.
  • Across the 12 months ending September 2026, Auth0’s estimated Share of Search among authentication platforms worldwide peaked at 11.2% in November 2025 and was lowest at 9.1% in September 2026.

How did search popularity change for authentication platforms worldwide in September 2026?

  1. In September 2026, WorkOS gained estimated Share of Search among authentication platforms worldwide, from 5.1% to 6.1%.

  2. In September 2026, Okta lost estimated Share of Search among authentication platforms worldwide, from 84.2% to 83.5%.

  3. Clerk’s estimated Share of Search among authentication platforms worldwide has lost ground for 3 months in a row, from 1.8% to 1.2% in September 2026.

  4. Estimated monthly branded searches for Auth0 worldwide fell 18.2% over 12 measured months, from 91K to 74.4K in September 2026.

Where does Auth0 compete?

Auth0 is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Digital identity services4th of 52.4%Show ranking
Identity providers3rd of 52.5%Show ranking
Identity provider platforms4th of 66.3%Show ranking
Single sign-on platforms4th of 56.5%Show ranking
Authentication platforms2nd of 49.1%Shown above
Customer authentication platforms1st of 545.6%Show ranking
Authentication APIs1st of 461.2%Show ranking

How is Auth0 measured?

Brandwave collects information about searches that people make online using Auth0’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • auth0
  • auth0 app
  • auth0 authentication

How the Brand Demand Index is measured

Who owns Auth0?

Auth0 is owned by Okta. Brandwave also tracks Okta, owned by the same company, worldwide.

Do you work for Auth0? To request corrections or removal please contact us via our support page and we will be happy to assist.

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