Auth0 vs Google Cloud Identity:Which is more popular?

Name: Auth0 vs Google Cloud Identity: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Auth0 had more branded searches than Google Cloud Identity among single sign-on platforms worldwide. Auth0 had about 74,000 branded searches, while Google Cloud Identity had 3,600. Auth0 made up 7.2% of all single sign-on platform searches we track, and Google Cloud Identity accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about single sign-on platforms, Google Cloud Identity appeared in two of the five answers and Auth0 in one. Google Cloud Identity was mentioned before Auth0 in two out of three answers that named either.

Among single sign-on platforms worldwide in September 2026

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Top single sign-on platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Cloud Identity was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Auth0 was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Google Cloud Identity was listed before Auth0 in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Okta	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Microsoft Entra	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
JumpCloud	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Ping Identity	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Google Cloud Identity	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
OneLogin	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Auth0	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

Okta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Microsoft Entra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
JumpCloud4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ping Identity3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Google Cloud Identity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OneLogin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Auth01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about single sign-on platforms

5 answers

Asked ChatGPT
“Which single sign-on platform should I use?”
Asked ChatGPT
“What are the best single sign-on platforms?”
Asked ChatGPT
“What's the best single sign-on platform for a small IT team?”
1. 1Microsoft Entra
2. 2JumpCloud
3. 3Okta
Searched Google, AI Overview
“single sign-on platforms”
1. 1Okta
2. 2Microsoft Entra
3. 3Ping Identity
4. 4JumpCloud
5. 5Auth0
Searched Google, AI Overview
“sso software”

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Auth0 or Google Cloud Identity more popular in search?

This chart shows how often people search Google for Auth0 and Google Cloud Identity by name. Each line represents a brand's share of searches for all seven single sign-on platforms we track, month by month, from English-language searches worldwide.

Auth0 and Google Cloud Identity among single sign-on platforms worldwide, by month

Month	Okta	OneLogin	Auth0	Microsoft Entra	JumpCloud	Google Cloud Identity	Ping Identity
Oct 2025	64.3%	15.8%	8.6%	5.8%	4.7%	0.42%	0.34%
Nov 2025	67.6%	13.6%	9.1%	5%	4.1%	0.36%	0.29%
Dec 2025	69.4%	13.9%	7.6%	4.2%	4.2%	0.37%	0.3%
Jan 2026	66.9%	13.4%	9%	4.9%	4.9%	0.44%	0.36%
Feb 2026	68.7%	11.2%	9.2%	5.1%	5.1%	0.37%	0.3%
Mar 2026	71.2%	11.7%	7.8%	4.3%	4.3%	0.38%	0.31%
Apr 2026	67%	13.4%	9%	4.9%	4.9%	0.44%	0.29%
May 2026	69.9%	11.4%	7.7%	5.1%	5.1%	0.46%	0.3%
Jun 2026	69.1%	11.3%	7.6%	5.1%	6.2%	0.45%	0.3%
Jul 2026	68.3%	11.2%	7.5%	6.1%	6.1%	0.45%	0.29%
Aug 2026	66.6%	13.4%	7.3%	6%	6%	0.44%	0.36%
Sep 2026	65.7%	13.2%	7.2%	7.2%	5.9%	0.35%	0.35%

How has the Auth0 and Google Cloud Identity comparison changed over the last 12 months?

3 findings

Auth0 was ahead of Google Cloud Identity in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Auth0’s share of searches among single sign-on platforms worldwide moved from 8.6% to 7.2%, and its estimated monthly branded searches moved from 90.5K to 74K.
Across the 12 months ending September 2026, Google Cloud Identity’s share of searches among single sign-on platforms worldwide moved from 0.42% to 0.35%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for single sign-on platforms worldwide in September 2026?

2 changes

Estimated monthly branded searches for Auth0 worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Estimated monthly branded searches for Google Cloud Identity worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Auth0’s and Google Cloud Identity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.