How popular isAuth0 in search?
In August 2026, there were an estimated 75.3K branded searches for Auth0 worldwide which is down 32.2% over the last 11 months. Auth0 holds 6.1% estimated Share of Search among single sign-on platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Okta55.7%
Microsoft Entra22.2%
OneLogin11%
Auth06.1%
JumpCloud5%
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Which single sign-on platforms compete with Auth0?
Share of Search by month for Okta, Microsoft Entra, OneLogin, Auth0, JumpCloud. The figures are in the table below the chart.
View monthly share of search table
| Month | Okta | Microsoft Entra | OneLogin | Auth0 | JumpCloud |
|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 20.6% | 13% | 8.7% | 3.9% |
| Nov 2025 | 57.3% | 20.2% | 11.3% | 7.7% | 3.4% |
| Dec 2025 | 57.2% | 21.8% | 11.3% | 6.3% | 3.4% |
| Jan 2026 | 55.6% | 21.9% | 11% | 7.4% | 4% |
| Feb 2026 | 57.2% | 21.8% | 9.2% | 7.6% | 4.2% |
| Mar 2026 | 59.6% | 20.8% | 9.6% | 6.5% | 3.5% |
| Apr 2026 | 56.1% | 21.4% | 11% | 7.5% | 4.1% |
| May 2026 | 58% | 22.1% | 9.3% | 6.3% | 4.2% |
| Jun 2026 | 56.5% | 23.2% | 9.1% | 6.2% | 5% |
| Jul 2026 | 56.2% | 23.5% | 9% | 6.2% | 5% |
| Aug 2026 | 55.7% | 22.2% | 11% | 6.1% | 5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.7% | 683K | -<0.01% | -0.5 points | |
| 2, held 2nd | 22.2% | 273K | -4.7% | -1.3 points | |
| 3, held 3rd | 11% | 135K | +22.7% | +2 points | |
| 4, held 4th | 6.1% | 75.3K | +0.29% | 0 points | |
| 5, held 5th | 5% | 60.9K | -0.42% | -0.1 points |
1.
Okta55.7%
Held 1st. 683K estimated branded searches, -<0.01% vs prior month. Share -0.5 points.
22.2%
Held 2nd. 273K estimated branded searches, -4.7% vs prior month. Share -1.3 points.
3.
OneLogin11%
Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +2 points.
4.
Auth06.1%
Held 4th. 75.3K estimated branded searches, +0.29% vs prior month. Share 0 points.
5%
Held 5th. 60.9K estimated branded searches, -0.42% vs prior month. Share -0.1 points.
Compare search popularity between Auth0 and its closest rivals
How has branded search demand for Auth0 changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Auth0 worldwide fell from 111K to 75.3K.
- Across the 11 months ending August 2026, Auth0’s estimated Share of Search among single sign-on platforms worldwide decreased from 8.7% to 6.1%.
How did search popularity change for single sign-on platforms worldwide in August 2026?
5 changes
In August 2026, OneLogin gained estimated Share of Search among single sign-on platforms worldwide, from 9% to 11%.
In August 2026, Microsoft Entra lost estimated Share of Search among single sign-on platforms worldwide, from 23.5% to 22.2%.
In August 2026, Okta lost estimated Share of Search among single sign-on platforms worldwide, from 56.2% to 55.7%.
Estimated monthly branded searches for JumpCloud worldwide rose 22.3% over 11 measured months, from 49.8K to 60.9K in August 2026.
Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026.
Where does Auth0 compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Digital identity services | 4th of 5 | 2.4% | Show ranking |
| Identity providers | 3rd of 5 | 2.8% | Show ranking |
| Authentication APIs | 2nd of 5 | 3.8% | Show ranking |
| Identity provider platforms | 4th of 6 | 6% | Show ranking |
| Single sign-on platforms | 4th of 5 | 6.1% | Shown above |
| Customer authentication platforms | 1st of 5 | 44% | Show ranking |
How is Auth0 measured?
Brandwave collects information about searches that people make online using Auth0’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- auth0
- auth0 app
- auth0 authentication
- auth0 com
Who owns Auth0?
Auth0 is owned by Okta. Brandwave also tracks Okta, owned by the same company, worldwide.
Do you work for Auth0? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Auth0 your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.