How popular isOkta in search?
In August 2026, there were an estimated 683K branded searches for Okta worldwide which held steady over the last 11 months. Okta holds 21.9% estimated Share of Search among digital identity services worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which digital identity services compete with Okta?
Share of Search by month for ID.me, Okta, Login.gov, Auth0. The figures are in the table below the chart.
View monthly share of search table
| Month | ID.me | Okta | Login.gov | Auth0 | ForgeRock |
|---|---|---|---|---|---|
| Oct 2025 | 74.9% | 18.7% | 3% | 3% | 0.33% |
| Nov 2025 | 82.1% | 13.7% | 2.2% | 1.8% | 0.16% |
| Dec 2025 | 71.3% | 21.7% | 4.3% | 2.4% | 0.26% |
| Jan 2026 | 74.2% | 18.5% | 4.5% | 2.5% | 0.27% |
| Feb 2026 | 77.9% | 15.9% | 3.8% | 2.1% | 0.19% |
| Mar 2026 | 71.8% | 22.1% | 3.5% | 2.4% | 0.21% |
| Apr 2026 | 74.9% | 18.7% | 3.7% | 2.5% | 0.22% |
| May 2026 | 75.7% | 19% | 3% | 2.1% | 0.18% |
| Jun 2026 | 71.9% | 22% | 3.5% | 2.4% | 0.21% |
| Jul 2026 | 78.8% | 16.1% | 3.2% | 1.8% | 0.16% |
| Aug 2026 | 71.9% | 21.9% | 3.5% | 2.4% | 0.21% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.9% | 2.2M | -33.1% | -6.9 points | |
| 2, held 2nd | 21.9% | 683K | -<0.01% | +5.9 points | |
| 3, held 3rd | 3.5% | 110K | -18.5% | +0.4 points | |
| 4, held 4th | 2.4% | 75.3K | +0.29% | +0.7 points | |
| 5, held 5th | 0.21% | 6.6K | 0% | +0.1 points |
1.
ID.me71.9%
Held 1st. 2.2M estimated branded searches, -33.1% vs prior month. Share -6.9 points.
2.
Okta21.9%
Held 2nd. 683K estimated branded searches, -<0.01% vs prior month. Share +5.9 points.
3.5%
Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share +0.4 points.
4.
Auth02.4%
Held 4th. 75.3K estimated branded searches, +0.29% vs prior month. Share +0.7 points.
0.21%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Okta and its closest rivals
How has branded search demand for Okta changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Okta worldwide held steady, from 684K to 683K.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among digital identity services worldwide increased from 18.7% to 21.9%.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among digital identity services worldwide peaked at 22.1% in March 2026 and was lowest at 13.7% in November 2025.
How did search popularity change for digital identity services worldwide in August 2026?
4 changes
In August 2026, Okta gained estimated Share of Search among digital identity services worldwide, from 16.1% to 21.9%.
In August 2026, Auth0 gained estimated Share of Search among digital identity services worldwide, from 1.8% to 2.4%.
In August 2026, ID.me lost estimated Share of Search among digital identity services worldwide, from 78.8% to 71.9%.
Estimated monthly branded searches for ForgeRock worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026.
Where does Okta compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Digital identity services | 2nd of 5 | 21.9% | Shown above |
| Identity providers | 2nd of 5 | 25.8% | Show ranking |
| Identity provider platforms | 1st of 6 | 54.3% | Show ranking |
| Single sign-on platforms | 1st of 5 | 55.7% | Show ranking |
| Workforce identity platforms | 1st of 5 | 62.7% | Show ranking |
| Identity governance platforms | 1st of 5 | 87.4% | Show ranking |
How is Okta measured?
Brandwave collects information about searches that people make online using Okta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- identity okta
- okta
- okta app
- okta com
- okta identity
- okta online
- okta software
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Is Okta your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.