Brandwave

Amazon Cognito vs Okta:Which is more popular?

In September 2026, Okta had more branded searches than Amazon Cognito among authentication platforms worldwide. Okta had about 673,000 branded searches, while Amazon Cognito had 24,700. Okta made up 20.5% of all authentication platform searches we track, and Amazon Cognito accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about authentication platforms, Amazon Cognito appeared in two of the five answers and Okta in none.

Among authentication platforms worldwide in September 2026

Who do people search for more?

Okta, about 27 searches for every 1 for Amazon Cognito

Okta 673K searchesAmazon Cognito 24.7K searches

Who does AI mention more?

Amazon Cognito, mentioned in 2 of 5 answers, Okta in 0

Amazon Cognito in 2 of 5Okta in 0 of 5

Who does AI recommend more?

Amazon Cognito, the only one of the two named

Amazon Cognito first in 2Okta never named

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Top authentication platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Cognito was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Okta did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clerk1st
  2. Auth02nd
  3. Supabase3rd
  4. Firebase Authentication4th
  5. WorkOS5th
  6. Amazon Cognito5th
  7. Better Auth7th
  8. Stytch8th
  9. Okta–
  10. Keycloak–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Auth04 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supabase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clerk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Better Auth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Cognito2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Firebase Authentication2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WorkOS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stytch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Okta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keycloak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about authentication platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Amazon Cognito or Okta more popular in search?

This chart shows how often people search Google for Amazon Cognito and Okta by name. Each line represents a brand's share of searches for all 11 authentication platforms we track, month by month, from English-language searches worldwide.

Amazon Cognito and Okta among authentication platforms worldwide, by month

Share of searches by month for Okta, Amazon Cognito. The figures are in the table below the chart.

View monthly share of searches table
MonthSupabaseOktaKeycloakAuth0WorkOSBetter AuthStytchAmazon CognitoFirebase AuthenticationClerkFrontegg
Oct 202542.5%34.7%8.5%4.7%1.4%3.1%1.4%1.7%1.2%0.63%0.15%
Nov 202548%32.3%6.5%4.4%1.3%2.9%1.3%1.5%1.1%0.58%0.14%
Dec 202548.8%32.8%6.6%3.6%1.3%3%1.1%1.2%0.9%0.59%0.12%
Jan 202652.9%29.2%5.9%3.9%1.5%2.6%1.2%1.3%0.8%0.64%0.1%
Feb 202653.3%29.4%5.9%4%1.5%2.2%1.2%1.1%0.66%0.65%0.11%
Mar 202659%26.5%5.3%2.9%1.3%1.9%0.88%0.98%0.48%0.58%0.08%
Apr 202663%23.2%4.6%3.1%1.4%1.7%0.94%0.85%0.63%0.51%0.08%
May 202663.5%23.4%4.7%2.6%1.4%1.7%0.78%0.86%0.52%0.51%0.07%
Jun 202663.6%23.4%4.7%2.6%1.4%1.4%0.95%0.86%0.52%0.52%0.07%
Jul 202663.6%23.4%4.7%2.6%1.4%1.7%0.95%0.74%0.43%0.42%0.08%
Aug 202663.8%23.5%4.7%2.6%1.4%1.4%0.95%0.75%0.35%0.42%0.07%
Sep 202668.2%20.5%4.1%2.3%1.5%1.2%0.83%0.75%0.3%0.3%0.05%

How has the Amazon Cognito and Okta comparison changed over the last 12 months?

3 findings

How did search popularity change for authentication platforms worldwide in September 2026?

2 changes

  1. In September 2026, Okta lost share of searches among authentication platforms worldwide, from 23.5% to 20.5%.

  2. Estimated monthly branded searches for Amazon Cognito worldwide fell 23.1% over 12 measured months, from 32.1K to 24.7K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Amazon Cognito’s and Okta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Cognito

2 branded search terms

  • amazon cognito
  • aws cognito

Okta

1 branded search term

  • okta

How the Brand Demand Index is measured

Other head-to-heads among authentication platforms

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