Okta vs Supabase:Which is more popular by branded search?
In August 2026, Supabase had more branded searches than Okta among identity providers worldwide. Supabase was estimated to have 1.9M branded searches compared to Okta’s 683K, and held a 70% Share of Search versus Okta’s 25.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Okta or Supabase?
Compare the providers teams use for authentication. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Supabase, Okta. The figures are in the table below the chart.
View monthly share of search table
| Month | Supabase | Okta | Auth0 | Clerk | Firebase Authentication |
|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 40.9% | 6.6% | 1.5% | 1.3% |
| Nov 2025 | 55.1% | 37.3% | 5% | 1.4% | 1.2% |
| Dec 2025 | 55.8% | 37.7% | 4.1% | 1.4% | 1% |
| Jan 2026 | 59.9% | 33.3% | 4.5% | 1.5% | 0.88% |
| Feb 2026 | 60% | 33.3% | 4.5% | 1.5% | 0.72% |
| Mar 2026 | 65.2% | 29.7% | 3.2% | 1.3% | 0.52% |
| Apr 2026 | 69.1% | 25.6% | 3.4% | 1.1% | 0.68% |
| May 2026 | 69.6% | 25.8% | 2.8% | 1.1% | 0.56% |
| Jun 2026 | 69.7% | 25.8% | 2.8% | 1.1% | 0.56% |
| Jul 2026 | 69.9% | 25.8% | 2.8% | 0.95% | 0.46% |
| Aug 2026 | 70% | 25.8% | 2.8% | 0.94% | 0.37% |
| Sep 2026 | — | — | — | — | — |
How has the Okta and Supabase comparison changed over the last 12 months?
3 findings
- Supabase was ahead of Okta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among identity providers worldwide moved from 40.9% to 25.8%, and its estimated monthly branded searches moved from 684K to 683K.
- Across the 11 months ending August 2026, Supabase’s estimated Share of Search among identity providers worldwide moved from 49.7% to 70%, and its estimated monthly branded searches moved from 832K to 1.9M.
How did search popularity change for identity providers worldwide in August 2026?
1 change
Estimated monthly branded searches for Supabase worldwide rose 122.5% over 11 measured months, from 832K to 1.9M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Okta’s and Supabase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.