How popular isClerk in search?
In September 2026, there were an estimated 9.9K branded searches for Clerk worldwide which is down 18.2% over the last 12 months. Clerk holds <0.01% estimated Share of Search among authentication platforms worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which authentication platforms compete with Clerk?
Share of Search by month for Okta, Auth0, WorkOS, Clerk. The figures are in the table below the chart.
View monthly share of search table
| Month | Okta | Auth0 | WorkOS | Clerk |
|---|---|---|---|---|
| Oct 2025 | 85.1% | 11.4% | 3.4% | <0.01% |
| Nov 2025 | 85.1% | 11.4% | 3.4% | <0.01% |
| Dec 2025 | 86.9% | 9.6% | 3.5% | <0.01% |
| Jan 2026 | 84.5% | 11.4% | 4.2% | <0.01% |
| Feb 2026 | 84.5% | 11.4% | 4.2% | <0.01% |
| Mar 2026 | 86.3% | 9.5% | 4.2% | <0.01% |
| Apr 2026 | 83.7% | 11.3% | 5% | <0.01% |
| May 2026 | 85.5% | 9.4% | 5.1% | <0.01% |
| Jun 2026 | 85.5% | 9.4% | 5.1% | <0.01% |
| Jul 2026 | 85.5% | 9.4% | 5.1% | <0.01% |
| Aug 2026 | 85.5% | 9.4% | 5.1% | <0.01% |
| Sep 2026 | 84.5% | 9.3% | 6.2% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.5% | 673K | 0% | -1 points | |
| 2, held 2nd | 9.3% | 74K | 0% | -0.1 points | |
| 3, held 3rd | 6.2% | 49.5K | +22.2% | +1.1 points | |
| 4, held 4th | <0.01% | 30 | 0% | 0 points |
1.
Okta84.5%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1 points.
2.
Auth09.3%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
WorkOS6.2%
Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.1 points.
4.
Clerk
<0.01%
Held 4th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Clerk and its closest rivals
Every comparison with Clerk
2 comparisons
How has branded search demand for Clerk changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Clerk worldwide fell from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Clerk’s estimated Share of Search among authentication platforms worldwide held steady at <0.01%.
How did search popularity change for authentication platforms worldwide in September 2026?
4 changes
In September 2026, WorkOS gained estimated Share of Search among authentication platforms worldwide, from 5.1% to 6.2%.
In September 2026, Okta lost estimated Share of Search among authentication platforms worldwide, from 85.5% to 84.5%.
Estimated monthly branded searches for Clerk worldwide fell 25% over 12 measured months, from 40 to 30 in September 2026.
Estimated monthly branded searches for Auth0 worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Where does Clerk compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Identity providers | 5th of 5 | <0.01% | Show ranking |
| Authentication platforms | 4th of 4 | <0.01% | Shown above |
| Customer authentication platforms | 4th of 5 | 6.1% | Show ranking |
| Authentication APIs | 4th of 4 | 0.03% | Show ranking |
How is Clerk measured?
Brandwave collects information about searches that people make online using Clerk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- authentication clerk
- clerk auth
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Is Clerk your brand?
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