Brandwave

How popular isAuth0 in search?

In August 2026, there were an estimated 75.3K branded searches for Auth0 worldwide which is down 32.2% over the last 11 months. Auth0 holds 2.4% estimated Share of Search among digital identity services worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ID.me71.9%
  2. Okta21.9%
  3. Login.gov3.5%
  4. Auth02.4%
  5. ForgeRock0.21%
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Which digital identity services compete with Auth0?

Auth0 against digital identity services worldwide, by month

Share of Search by month for ID.me, Okta, Login.gov, Auth0. The figures are in the table below the chart.

View monthly share of search table
MonthID.meOktaLogin.govAuth0ForgeRock
Oct 202574.9%18.7%3%3%0.33%
Nov 202582.1%13.7%2.2%1.8%0.16%
Dec 202571.3%21.7%4.3%2.4%0.26%
Jan 202674.2%18.5%4.5%2.5%0.27%
Feb 202677.9%15.9%3.8%2.1%0.19%
Mar 202671.8%22.1%3.5%2.4%0.21%
Apr 202674.9%18.7%3.7%2.5%0.22%
May 202675.7%19%3%2.1%0.18%
Jun 202671.9%22%3.5%2.4%0.21%
Jul 202678.8%16.1%3.2%1.8%0.16%
Aug 202671.9%21.9%3.5%2.4%0.21%
Sep 2026—————

  1. 1.ID.me

    71.9%

    Held 1st. 2.2M estimated branded searches, -33.1% vs prior month. Share -6.9 points.

  2. 2.Okta

    21.9%

    Held 2nd. 683K estimated branded searches, -<0.01% vs prior month. Share +5.9 points.

  3. 3.Login.gov

    3.5%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share +0.4 points.

  4. 4.Auth0

    2.4%

    Held 4th. 75.3K estimated branded searches, +0.29% vs prior month. Share +0.7 points.

  5. 5.ForgeRock

    0.21%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Auth0 and its closest rivals

How has branded search demand for Auth0 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Auth0 worldwide fell from 111K to 75.3K.
  • Across the 11 months ending August 2026, Auth0’s estimated Share of Search among digital identity services worldwide decreased from 3% to 2.4%.
  • Across the 11 months ending August 2026, Auth0’s estimated Share of Search among digital identity services worldwide peaked at 3% in October 2025 and was lowest at 1.8% in July 2026.
  • Across the 11 months ending August 2026, Auth0 fell from 3rd to 4th among digital identity services worldwide.

How did search popularity change for digital identity services worldwide in August 2026?

  1. In August 2026, Okta gained estimated Share of Search among digital identity services worldwide, from 16.1% to 21.9%.

  2. In August 2026, Auth0 gained estimated Share of Search among digital identity services worldwide, from 1.8% to 2.4%.

  3. In August 2026, ID.me lost estimated Share of Search among digital identity services worldwide, from 78.8% to 71.9%.

  4. Estimated monthly branded searches for ForgeRock worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026.

Where does Auth0 compete?

Auth0 is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Digital identity services4th of 52.4%Shown above
Identity providers3rd of 52.8%Show ranking
Authentication APIs2nd of 53.8%Show ranking
Identity provider platforms4th of 66%Show ranking
Single sign-on platforms4th of 56.1%Show ranking
Customer authentication platforms1st of 544%Show ranking

How is Auth0 measured?

Brandwave collects information about searches that people make online using Auth0’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • auth0
  • auth0 app
  • auth0 authentication
  • auth0 com

How the Brand Demand Index is measured

Who owns Auth0?

Auth0 is owned by Okta. Brandwave also tracks Okta, owned by the same company, worldwide.

Do you work for Auth0? To request corrections or removal please contact us via our support page and we will be happy to assist.

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