Auth0 vs Persona:Which is more popular?
In September 2026, Auth0 had more branded searches than Persona among digital identity services worldwide. Auth0 had about 74,000 branded searches, while Persona had 8,100. Auth0 made up 2.4% of all digital identity service searches we track, and Persona accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about digital identity services, Persona appeared in two of the five answers and Auth0 in none.
Who do people search for more?
Auth0, about 9 searches for every 1 for Persona
Who does AI mention more?
Persona, mentioned in 2 of 5 answers, Auth0 in 0
Who does AI recommend more?
Persona, the only one of the two named
Follow Auth0 vs Persona and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top digital identity services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Persona was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Auth0 did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ID.me4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Login.gov3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Persona2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Okta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Auth00 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ForgeRock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital identity services
5 answers
Asked ChatGPT
“Which digital identity service should I use?”
Asked ChatGPT
“What are the best digital identity services?”
Asked ChatGPT
“What's the best digital identity service for identity verification?”
Searched Google, AI Overview
“identity verification service”
Searched Google, AI Overview
“digital id verification”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Auth0 or Persona more popular in search?
This chart shows how often people search Google for Auth0 and Persona by name. Each line represents a brand's share of searches for all six digital identity services we track, month by month, from English-language searches worldwide.
Share of searches by month for Auth0, Persona. The figures are in the table below the chart.
View monthly share of searches table
| Month | ID.me | Okta | Login.gov | Auth0 | Persona | ForgeRock |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.4% | 18.5% | 3% | 2.5% | 0.27% | 0.33% |
| Nov 2025 | 82.1% | 13.5% | 2.2% | 1.8% | 0.2% | 0.16% |
| Dec 2025 | 71.4% | 21.4% | 4.3% | 2.4% | 0.26% | 0.26% |
| Jan 2026 | 74.3% | 18.2% | 4.5% | 2.5% | 0.27% | 0.27% |
| Feb 2026 | 78% | 15.7% | 3.8% | 2.1% | 0.23% | 0.19% |
| Mar 2026 | 72% | 21.6% | 3.5% | 2.4% | 0.26% | 0.21% |
| Apr 2026 | 75% | 18.4% | 3.7% | 2.5% | 0.22% | 0.22% |
| May 2026 | 75.9% | 18.6% | 3% | 2% | 0.22% | 0.18% |
| Jun 2026 | 72% | 21.6% | 3.5% | 2.4% | 0.26% | 0.21% |
| Jul 2026 | 78.9% | 15.9% | 3.2% | 1.7% | 0.16% | 0.16% |
| Aug 2026 | 72% | 21.6% | 3.5% | 2.4% | 0.21% | 0.21% |
| Sep 2026 | 72% | 21.6% | 3.5% | 2.4% | 0.26% | 0.21% |
How has the Auth0 and Persona comparison changed over the last 12 months?
3 findings
- Auth0 was ahead of Persona in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Auth0’s share of searches among digital identity services worldwide moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Persona’s share of searches among digital identity services worldwide moved from 0.27% to 0.26%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for digital identity services worldwide in September 2026?
2 changes
In September 2026, Persona rose from 6th to 5th among digital identity services worldwide.
Estimated monthly branded searches for Auth0 worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Auth0’s and Persona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among digital identity services
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.