How popular isPersona in search?
In August 2026, there were an estimated 6.6K branded searches for Persona worldwide which is down 33.3% over the last 11 months. Persona holds 0.29% estimated Share of Search among identity verification services worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Persona compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Identity verification services | 6th of 6 | 0.29% | Shown below |
| Identity verification platforms | 5th of 5 | 6.7% | Show ranking |
| Know your customer platforms | 4th of 5 | 16.8% | Show ranking |
Which identity verification services compete with Persona?
Share of Search by month for ID.me, Persona. The figures are in the table below the chart.
View monthly share of search table
| Month | ID.me | Veriff | Onfido | Jumio | Trulioo | Persona |
|---|---|---|---|---|---|---|
| Oct 2025 | 97.3% | 0.64% | 0.79% | 0.53% | 0.35% | 0.35% |
| Nov 2025 | 98.2% | 0.43% | 0.53% | 0.36% | 0.19% | 0.24% |
| Dec 2025 | 97.3% | 0.79% | 0.79% | 0.53% | 0.29% | 0.35% |
| Jan 2026 | 97.3% | 0.64% | 0.79% | 0.53% | 0.35% | 0.35% |
| Feb 2026 | 97.9% | 0.53% | 0.65% | 0.35% | 0.24% | 0.29% |
| Mar 2026 | 97.2% | 0.79% | 0.79% | 0.53% | 0.35% | 0.35% |
| Apr 2026 | 97.5% | 0.64% | 0.64% | 0.53% | 0.35% | 0.29% |
| May 2026 | 97.7% | 0.65% | 0.65% | 0.43% | 0.29% | 0.29% |
| Jun 2026 | 97.3% | 0.79% | 0.64% | 0.53% | 0.35% | 0.35% |
| Jul 2026 | 98.2% | 0.53% | 0.43% | 0.35% | 0.24% | 0.19% |
| Aug 2026 | 97.5% | 0.79% | 0.64% | 0.43% | 0.35% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97.5% | 2.2M | -33.1% | -0.8 points | |
| 2, held 2nd | 0.79% | 18.1K | 0% | +0.3 points | |
| 3, held 3rd | 0.64% | 14.8K | 0% | +0.2 points | |
| 4, held 4th | 0.43% | 9.9K | -18.2% | +0.1 points | |
| 5, held 5th | 0.35% | 8.1K | 0% | +0.1 points | |
| 6, held 6th | 0.29% | 6.6K | 0% | +0.1 points |
1.ID.me
97.5%
Held 1st. 2.2M estimated branded searches, -33.1% vs prior month. Share -0.8 points.
2.
Veriff0.79%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.
Onfido0.64%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Jumio0.43%
Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share +0.1 points.
5.
Trulioo0.35%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Persona0.29%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Persona and its closest rivals
How has branded search demand for Persona changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Persona worldwide fell from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Persona fell from 5th to 6th among identity verification services worldwide.
How did search popularity change for identity verification services worldwide in August 2026?
5 changes
In August 2026, ID.me lost estimated Share of Search among identity verification services worldwide, from 98.2% to 97.5%.
Estimated monthly branded searches for Onfido worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
Estimated monthly branded searches for Persona worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
Estimated monthly branded searches for Jumio worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
Estimated monthly branded searches for Trulioo worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
How is Persona measured?
Brandwave collects information about searches that people make online using Persona’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- persona identity
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Is Persona your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.