ForgeRock vs Persona:Which is more popular?
In September 2026, Persona had more branded searches than ForgeRock among digital identity services worldwide. Persona had about 8,100 branded searches, while ForgeRock had 6,600. Persona made up 0.26% of all digital identity service searches we track, and ForgeRock accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about digital identity services, Persona appeared in two of the five answers and ForgeRock in none.
Who do people search for more?
Persona, about 23% more searches than ForgeRock
Who does AI mention more?
Persona, mentioned in 2 of 5 answers, ForgeRock in 0
Who does AI recommend more?
Persona, the only one of the two named
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Top digital identity services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Persona was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ForgeRock did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ID.me4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Login.gov3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Persona2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Okta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Auth00 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ForgeRock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital identity services
5 answers
Asked ChatGPT
“Which digital identity service should I use?”
Asked ChatGPT
“What are the best digital identity services?”
Asked ChatGPT
“What's the best digital identity service for identity verification?”
Searched Google, AI Overview
“identity verification service”
Searched Google, AI Overview
“digital id verification”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is ForgeRock or Persona more popular in search?
This chart shows how often people search Google for ForgeRock and Persona by name. Each line represents a brand's share of searches for all six digital identity services we track, month by month, from English-language searches worldwide.
Share of searches by month for Persona, ForgeRock. The figures are in the table below the chart.
View monthly share of searches table
| Month | ID.me | Okta | Login.gov | Auth0 | Persona | ForgeRock |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.4% | 18.5% | 3% | 2.5% | 0.27% | 0.33% |
| Nov 2025 | 82.1% | 13.5% | 2.2% | 1.8% | 0.2% | 0.16% |
| Dec 2025 | 71.4% | 21.4% | 4.3% | 2.4% | 0.26% | 0.26% |
| Jan 2026 | 74.3% | 18.2% | 4.5% | 2.5% | 0.27% | 0.27% |
| Feb 2026 | 78% | 15.7% | 3.8% | 2.1% | 0.23% | 0.19% |
| Mar 2026 | 72% | 21.6% | 3.5% | 2.4% | 0.26% | 0.21% |
| Apr 2026 | 75% | 18.4% | 3.7% | 2.5% | 0.22% | 0.22% |
| May 2026 | 75.9% | 18.6% | 3% | 2% | 0.22% | 0.18% |
| Jun 2026 | 72% | 21.6% | 3.5% | 2.4% | 0.26% | 0.21% |
| Jul 2026 | 78.9% | 15.9% | 3.2% | 1.7% | 0.16% | 0.16% |
| Aug 2026 | 72% | 21.6% | 3.5% | 2.4% | 0.21% | 0.21% |
| Sep 2026 | 72% | 21.6% | 3.5% | 2.4% | 0.26% | 0.21% |
How has the ForgeRock and Persona comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Persona took it in November 2025.
- Across the 12 months ending September 2026, ForgeRock’s share of searches among digital identity services worldwide moved from 0.33% to 0.21%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
- Across the 12 months ending September 2026, Persona’s share of searches among digital identity services worldwide moved from 0.27% to 0.26%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for digital identity services worldwide in September 2026?
2 changes
In September 2026, Persona rose from 6th to 5th among digital identity services worldwide.
In September 2026, ForgeRock fell from 5th to 6th among digital identity services worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ForgeRock’s and Persona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among digital identity services
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