Brandwave

Auth0 vs ID.me:Which is more popular?

In September 2026, ID.me had more branded searches than Auth0 among digital identity services worldwide. ID.me had about 2.2 million branded searches, while Auth0 had 74,000. ID.me made up 72% of all digital identity service searches we track, and Auth0 accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about digital identity services, ID.me appeared in four of the five answers and Auth0 in none.

Among digital identity services worldwide in September 2026

Who do people search for more?

ID.me, about 30 searches for every 1 for Auth0

ID.me 2.2M searchesAuth0 74K searches

Who does AI mention more?

ID.me, mentioned in 4 of 5 answers, Auth0 in 0

ID.me in 4 of 5Auth0 in 0 of 5

Who does AI recommend more?

ID.me, the only one of the two named

ID.me first in 4Auth0 never named

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Top digital identity services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ID.me was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Auth0 did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ID.me1st
  2. Login.gov2nd
  3. Persona3rd
  4. Okta–
  5. Auth0–
  6. ForgeRock–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ID.me4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Login.gov3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Persona2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Okta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Auth00 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ForgeRock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital identity services

5 answers

  • Asked ChatGPT

    “Which digital identity service should I use?”

    1. 1Login.gov
    2. 2ID.me

  • Asked ChatGPT

    “What are the best digital identity services?”

    1. 1Login.gov
    2. 2ID.me
    3. 3Persona

  • Asked ChatGPT

    “What's the best digital identity service for identity verification?”

    1. 1Persona
    2. 2ID.me

  • Searched Google, AI Overview

    “identity verification service”

    1. 1ID.me
    2. 2Login.gov

  • Searched Google, AI Overview

    “digital id verification”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Is Auth0 or ID.me more popular in search?

    This chart shows how often people search Google for Auth0 and ID.me by name. Each line represents a brand's share of searches for all six digital identity services we track, month by month, from English-language searches worldwide.

    Auth0 and ID.me among digital identity services worldwide, by month

    Share of searches by month for ID.me, Auth0. The figures are in the table below the chart.

    View monthly share of searches table
    MonthID.meOktaLogin.govAuth0PersonaForgeRock
    Oct 202575.4%18.5%3%2.5%0.27%0.33%
    Nov 202582.1%13.5%2.2%1.8%0.2%0.16%
    Dec 202571.4%21.4%4.3%2.4%0.26%0.26%
    Jan 202674.3%18.2%4.5%2.5%0.27%0.27%
    Feb 202678%15.7%3.8%2.1%0.23%0.19%
    Mar 202672%21.6%3.5%2.4%0.26%0.21%
    Apr 202675%18.4%3.7%2.5%0.22%0.22%
    May 202675.9%18.6%3%2%0.22%0.18%
    Jun 202672%21.6%3.5%2.4%0.26%0.21%
    Jul 202678.9%15.9%3.2%1.7%0.16%0.16%
    Aug 202672%21.6%3.5%2.4%0.21%0.21%
    Sep 202672%21.6%3.5%2.4%0.26%0.21%

    How has the Auth0 and ID.me comparison changed over the last 12 months?

    3 findings
    • ID.me was ahead of Auth0 in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Auth0’s share of searches among digital identity services worldwide moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 90.5K to 74K.
    • Across the 12 months ending September 2026, ID.me’s share of searches among digital identity services worldwide moved from 75.4% to 72%, and its estimated monthly branded searches moved from 2.7M to 2.2M.

    How did search popularity change for digital identity services worldwide in September 2026?

    2 changes

    1. Estimated monthly branded searches for ID.me worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.

    2. Estimated monthly branded searches for Auth0 worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Auth0’s and ID.me’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Auth0

    1 branded search term

    • auth0

    ID.me

    1 branded search term

    • idme

    How the Brand Demand Index is measured

    Other head-to-heads among digital identity services

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