Auth0 vs Login.gov:Which is searched more?
In September 2026, Login.gov had more branded searches than Auth0 among digital identity services worldwide. Login.gov had about 110,000 branded searches, while Auth0 had 74,000. Login.gov made up 3.5% of all digital identity service searches we track, and Auth0 accounted for 2.4%. These are worldwide searches for English-language branded terms.
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Is Auth0 or Login.gov more popular in search?
Compare the services governments identify people with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Login.gov, Auth0. The figures are in the table below the chart.
View monthly share of searches table
| Month | ID.me | Okta | Login.gov | Auth0 | Persona | ForgeRock |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.4% | 18.5% | 3% | 2.5% | 0.27% | 0.33% |
| Nov 2025 | 82.1% | 13.5% | 2.2% | 1.8% | 0.2% | 0.16% |
| Dec 2025 | 71.4% | 21.4% | 4.3% | 2.4% | 0.26% | 0.26% |
| Jan 2026 | 74.3% | 18.2% | 4.5% | 2.5% | 0.27% | 0.27% |
| Feb 2026 | 78% | 15.7% | 3.8% | 2.1% | 0.23% | 0.19% |
| Mar 2026 | 72% | 21.6% | 3.5% | 2.4% | 0.26% | 0.21% |
| Apr 2026 | 75% | 18.4% | 3.7% | 2.5% | 0.22% | 0.22% |
| May 2026 | 75.9% | 18.6% | 3% | 2% | 0.22% | 0.18% |
| Jun 2026 | 72% | 21.6% | 3.5% | 2.4% | 0.26% | 0.21% |
| Jul 2026 | 78.9% | 15.9% | 3.2% | 1.7% | 0.16% | 0.16% |
| Aug 2026 | 72% | 21.6% | 3.5% | 2.4% | 0.21% | 0.21% |
| Sep 2026 | 72% | 21.6% | 3.5% | 2.4% | 0.26% | 0.21% |
How has the Auth0 and Login.gov comparison changed over the last 12 months?
3 findings
- Login.gov was ahead of Auth0 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Auth0’s share of searches among digital identity services worldwide moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Login.gov’s share of searches among digital identity services worldwide moved from 3% to 3.5%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for digital identity services worldwide in September 2026?
1 change
Estimated monthly branded searches for Auth0 worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Auth0’s and Login.gov’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among digital identity services
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