Brandwave

How popular isLogin.gov in search?

In August 2026, there were an estimated 110K branded searches for Login.gov worldwide which held steady over the last 11 months. Login.gov holds 3.5% estimated Share of Search among digital identity services worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ID.me71.9%
  2. Okta21.9%
  3. Login.gov3.5%
  4. Auth02.4%
  5. ForgeRock0.21%
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Which digital identity services compete with Login.gov?

Login.gov against digital identity services worldwide, by month

Share of Search by month for ID.me, Okta, Login.gov, Auth0. The figures are in the table below the chart.

View monthly share of search table
MonthID.meOktaLogin.govAuth0ForgeRock
Oct 202574.9%18.7%3%3%0.33%
Nov 202582.1%13.7%2.2%1.8%0.16%
Dec 202571.3%21.7%4.3%2.4%0.26%
Jan 202674.2%18.5%4.5%2.5%0.27%
Feb 202677.9%15.9%3.8%2.1%0.19%
Mar 202671.8%22.1%3.5%2.4%0.21%
Apr 202674.9%18.7%3.7%2.5%0.22%
May 202675.7%19%3%2.1%0.18%
Jun 202671.9%22%3.5%2.4%0.21%
Jul 202678.8%16.1%3.2%1.8%0.16%
Aug 202671.9%21.9%3.5%2.4%0.21%
Sep 2026—————

  1. 1.ID.me

    71.9%

    Held 1st. 2.2M estimated branded searches, -33.1% vs prior month. Share -6.9 points.

  2. 2.Okta

    21.9%

    Held 2nd. 683K estimated branded searches, -<0.01% vs prior month. Share +5.9 points.

  3. 3.Login.gov

    3.5%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share +0.4 points.

  4. 4.Auth0

    2.4%

    Held 4th. 75.3K estimated branded searches, +0.29% vs prior month. Share +0.7 points.

  5. 5.ForgeRock

    0.21%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Login.gov and its closest rivals

How has branded search demand for Login.gov changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Login.gov worldwide held steady at 110K.
  • Across the 11 months ending August 2026, Login.gov’s estimated Share of Search among digital identity services worldwide increased from 3% to 3.5%.
  • Across the 11 months ending August 2026, Login.gov’s estimated Share of Search among digital identity services worldwide peaked at 4.5% in January 2026 and was lowest at 2.2% in November 2025.
  • Across the 11 months ending August 2026, Login.gov rose from 4th to 3rd among digital identity services worldwide.

How did search popularity change for digital identity services worldwide in August 2026?

  1. In August 2026, Okta gained estimated Share of Search among digital identity services worldwide, from 16.1% to 21.9%.

  2. In August 2026, Auth0 gained estimated Share of Search among digital identity services worldwide, from 1.8% to 2.4%.

  3. In August 2026, ID.me lost estimated Share of Search among digital identity services worldwide, from 78.8% to 71.9%.

  4. Estimated monthly branded searches for ForgeRock worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026.

How is Login.gov measured?

Brandwave collects information about searches that people make online using Login.gov’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • login.gov

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How the Brand Demand Index is measured

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